#United States #Los Angeles #Avaline #Proper Hotels #Summer on Repeat

Avaline's New Summer on Repeat Campaign

This summer, the organic wine brand Avaline is excited to launch its latest initiative, "Summer on Repeat." This multifaceted campaign is designed to enrich summer celebrations with its limited-edition Rosé and a series of cultural experiences across the United States.

Limited-Edition Rosé Label

At the heart of the campaign is Avaline's exquisite French Rosé, which will debut a fresh, limited-edition label designed by renowned Parisian artist Marcelo Gomes. The label’s abstract wave motif captures the essence of summer, reminiscent of long coastal days and the nostalgia of wanting summer to last forever. This design beautifully merges Avaline’s Californian roots and its French winemaking heritage, imbuing each bottle with an effortless sense of summer relaxation.

Partnerships with Proper Hotels

Avaline has partnered with Proper Hotels to serve as the official wine partner of the Proper Summer Music Series. This collaboration spans four stunning locations – Santa Monica, Austin, Miami Beach, and Montauk – where Avaline will be at the forefront of curated summer experiences. The partnership promises to deliver a delightful blend of live music and hospitality, allowing guests to enjoy Avaline’s offerings in some of the most picturesque settings.

Montauk Yacht Club will host the Marina Music Series, featuring Avaline as the official wine partner throughout the summer, integrating the brand into one of the season's most sought-after music events. This initiative not only enhances the enjoyment of summer gatherings but also aligns Avaline with unforgettable experiences.

Immersive Programming and Experiences

Avaline is also introducing various innovative programming elements, including a seasonal frosé collaboration with the popular Los Angeles venue LEORA. Additionally, the brand will conduct immersive "Avaline Hours" in major U.S. markets. These events aim to create community connections through enjoyable wine experiences, stunning atmospheres, and memorable moments that embody the spirit of summer.

Shayna George, Avaline's Chief Marketing Officer, expressed the campaign's core message: "Summer on Repeat is inspired by the moments we find ourselves returning to all season long — lunches that stretch into golden hour, weekends away, and spontaneous gatherings with the people we love. We created this campaign to celebrate the simple moments that become cherished memories."

Digital Engagement and Recipes

Consumers will have access to a comprehensive digital hub dedicated to the Summer on Repeat campaign, where they'll find seasonal recipes, entertaining tips, curated playlists, and event information. Accessible through QR codes on bottles and retail displays, the digital hub further enriches Avaline's engagement with its audience.

Avaline continues to cement its status as one of the fastest-growing organic wine brands in the U.S., with availability at major retailers such as Target, Sprouts, and Whole Foods Market. As it expands into hospitality and cultural events, Avaline is redefining how wine fits into contemporary life.

You can purchase the limited-edition French Rosé from Avaline’s official website or select grocery chains, like Bristol Farms, Pavilions, and Sprouts. For availability, consumers can take advantage of Avaline's store locator.

To discover more about Avaline and its exciting Summer on Repeat campaign, visit drinkavaline.com. Follow Avaline on social media @avaline for continuous inspiration throughout the summer!

About Avaline

Avaline is committed to transforming the wine landscape, focusing on organic grapes and transparent winemaking processes, ensuring consumers can enjoy high-quality wine without unnecessary additives. Their clear labeling reflects a philosophy of ingredient integrity so that you can trust what you are pouring into your glass.