In a significant move to expand the reach of Japanese used cars globally, IDOM, the operator of the well-known used car retailer "Gulliver", has announced a strategic alliance with Be Forward, a leading cross-border e-commerce platform headquartered in Tokyo. Starting May 26, 2025, this partnership aims to link IDOM's extensive inventory data with Be Forward's robust online marketplace, beforward.jp. This collaboration not only enhances the visibility of Japanese used cars in international markets but also meets the growing demand from consumers worldwide.
Japanese used cars have earned a stellar reputation due to stringent vehicle inspection regulations and high maintenance standards, making them a trusted choice on the global stage. IDOM boasts an impressive yearly inventory turnover of over 100,000 vehicles, and with Be Forward's successful sales history across 207 countries and regions, this partnership is poised to meet diverse consumer needs effectively.
Often in Japan, a key indicator of a used car's value is its mileage; vehicles with 100,000 kilometers are typically seen as milestones for aging. However, perceptions of vehicle quality vary significantly around the world, with some markets not adhering to such mileage-related standards. By facilitating an increased export of used cars to these regions, IDOM and Be Forward hope to extend the lifecycle of these vehicles and contribute to a more sustainable automobile market.
Additionally, IDOM is committed to addressing the needs of a broader audience while promoting the sustainable use of automotive resources. The company envisions a future where quality Japanese cars can continue to serve consumers for extended periods, regardless of geographical boundaries. This collaboration aligns with IDOM's mission to create a sustainable society by maximizing resource utilization.
Since its inception in March 2004, Be Forward has grown exponentially and now operates out of Roppongi Hills, Tokyo, employing 279 staff members. The company not only focuses on the sale and export of used vehicles but also delves into the trade of automotive parts and the operation of e-commerce sites. Their remarkable revenue, reported at 118 billion yen for the fiscal year ending June 2024, underscores their strong market presence, further solidified by the sale of approximately 156,000 vehicles within the same period.
For those interested in learning more about Be Forward, further details can be found on their corporate website and marketplace links:
Be Forward Corporate and
Be Forward Marketplace. Inquiries regarding this collaboration can be directed to IDOM's public relations team at
[email protected].
As IDOM continues to innovate within the automotive space, this partnership with Be Forward signifies a promising step toward making high-quality Japanese used cars accessible to a global audience, highlighting the evolving dynamics of used car markets worldwide. The companies' joint efforts not only aim to satisfy current market demands but also champion a sustainable approach to car usage that benefits consumers and the environment alike.