Explore the Latest Autumn-Winter Style Trends with SHEIN and HITOMI from SAY MY NAME

Discover the Latest Autumn-Winter Style Trends with SHEIN

SHEIN, a leading online fashion and lifestyle brand under SHEIN Group, is making waves with its latest collaboration featuring HITOMI of SAY MY NAME fame. Starting August 23, 2025, fans can indulge in a variety of trendy outfits curated for the upcoming autumn and winter seasons. This collaboration is showcased in the popular fashion magazine, Ray, under the theme “SHEIN x Ray x HITOMI: Styled by Occasion.”

A Stylish Collection for Every Occasion

This exclusive collaboration features 9 different outfits, tailored for three distinct occasions: “Going Out,” “School Style,” and “Home Style.” HITOMI’s charming visuals highlight these fashionable selections, perfect for various everyday scenarios:

- Going Out Style: Infused with sweet details like frills and lace, this look emphasizes a cute yet slightly edgy fashion statement.
- School Style: Designed for comfort and style, this look incorporates playful elements while maintaining a stylish edge.
- Home Style: A relaxed yet chic outfit that allows for casual, stylish lounging at home.

These ensembles are crafted from SHEIN's trending collections, featuring pieces from three distinctive shops: SHEIN MOD, known for retro-inspired designs, DAZY, offering a contemporary style, and FRIFUL, which focuses on Japanese aesthetics. Get ready to embrace the season’s fashion trends with these stylish picks!

Exciting Campaigns and Great Offers

To commemorate this collaboration, SHEIN is rolling out a limited-time campaign. Customers can receive up to 25% off on their purchases using a specific coupon code. Here’s a glimpse of the discount structure:

- 15% off for orders over ¥3,000
- 20% off for orders over ¥6,000
- 25% off for orders over ¥10,000

Coupon Code: RAY25PR

Validity: August 23, 2025 - October 31, 2025

Additionally, get a chance to win a ¥50,000 gift card through the SNS giveaway campaign! To enter, follow the guidelines provided in the campaign details.

HITOMI’s Profile

HITOMI is no stranger to fame, having spent ten years in the entertainment industry as a member of AKB48 and IZONE. Currently leading SAY MY NAME, a girl group produced by JAEJOONG, HITOMI continues to captivate fans with her charm and style.

Find HITOMI on Instagram: @10_hitomi_06

Conclusion

This partnership between SHEIN and Ray* sets a new benchmark for fashion collaborations, blending trendy styles with exciting campaigns. As the autumn and winter seasons approach, why not take advantage of these stylish offerings? Visit the special site here and explore the latest collections curated for you. Upgrade your wardrobe and embrace the upcoming season with fashionable flair!