#Japan #Tokyo #Castanet #Marriage Consultation NPO #Yu to Musubu

Tokyo's Innovative Marriage Consultation NPO

The Marriage Consultation NPO, located in Musashino City, Tokyo, has recently revamped its free dating program, "Yu to Musubu," by transitioning from its previous app to the new platform called "Castanet." This change aims to support especially those from the employment ice age generation, making participation easier and enhancing the potential for successful matchmaking.

Background of the Free Dating System

Since its establishment in 2013, the Marriage Consultation NPO has been addressing the challenges of matchmaking in a world where many individuals feel discouraged about marriage. In response to conversations with non-regular employees from this particular social segment, the organization recognized the need to facilitate opportunities for those who have given up on marriage. Thus, the free dating program "Yu to Musubu" was initiated in 2020. Over the years, the NPO has learned and adapted, making the program more effective.

Despite the absence of concrete data, there has been a noticeable increase in registrations and inquiries from individuals who once thought that marriage was not an option for them. This development confirms the necessity and effectiveness of the program.

What is "Yu to Musubu"?

"Yu to Musubu" represents a unique matchmaking incentive scheme aligned with societal issues addressed by the NPO. Clients had requested that the organization expand its matchmaking scope beyond traditional methods. Initially leveraged external SaaS, the program evolved into a self-developed app until 2023, when the latest modifications were made, transitioning to the Castanet platform developed and operated by Loginas Co., Ltd.

Through the Castanet system, users can engage in dating facilitated by social media, providing additional avenues for members of "Yu to Musubu" to connect with potential partners. The NPO's staff will support the introduction and matching process entirely free of charge, ensuring a smooth experience.

The transition also incorporated feedback from previous system challenges, indicating this will be the final evolution of the "Yu to Musubu" program.

What is Castanet?

Castanet is a free online matching service focused on creating reliable connections. It allows users to verify their identity and relationship status by checking various certifications, such as proof of income, residential documents, and education verification, ensuring a comprehensive understanding of potential partners.

As part of the migration to Castanet, certified users can easily become members of "Yu to Musubu" by simply checking a box in their profile settings. This connection opens up avenues for introductions to paid membership services offered by the NPO.

The platform also includes a unique feature called the "Communication Function" aimed at those with personal challenges that might hinder their dating experience, encouraging open discussions during matchmaking events.

Bridging Generations and Issues

The Marriage Consultation NPO emphasizes its commitment to address societal issues like declining birth rates and aging population concerns. Since its inception, it has worked to create an inclusive space for various demographics, including the disabled and non-regular employees from the employment ice age.

The organization strives to correct the dating landscape for various segments, including those living in depopulated areas or those burdened by specific challenges. This mission reflects a broader social purpose of developing supportive relationships and strengthening communities through constructive matchmaking practices.

To learn more about the program, visit the official website for "Yu to Musubu" here or check out Castanet's official page here.