Miki Fujimoto and Cinnamonroll Unite for Caregiver Awareness Event

On November 4, 2025, Levwell Inc., a leading Japanese job and career service for caregivers, hosted a special event featuring Miki Fujimoto and the beloved Sanrio character Cinnamonroll. This initiative is part of the 'Always By Your Side' campaign, aimed to support caregivers as the November 11th Caregivers' Day approaches. Through this event, Levwell seeks to spread awareness and understanding of the caregiving profession, which will become increasingly vital in Japan's aging society.

Opening Ceremony of the Event

The event began with a heartfelt speech by Hiroshi Konishi, a director at Levwell. He acknowledged the essential role caregivers play in society while highlighting the serious challenges they face, such as workforce shortages and increased workloads. "The theme of caregiving is something we will all eventually understand, given Japan's rapidly aging population. We, at Levwell, have initiated this campaign to encourage caregivers to remain positive and dedicated in their crucial roles. We aspire to be a supportive presence, always by their side, and to cultivate broader understanding and interest in caregiving among the general public," he stated.

Cinnamonroll Takes the Stage as Cheerleader

Next, the charming Cinnamonroll joined the stage, eliciting applause from the audience. As the campaign's cheerleader, Cinnamonroll received an oversized certificate of appointment, expressing joy and enthusiasm. The event also showcased a special supportive video featuring Cinnamonroll alongside Levwell's official character, Kiracco, designed to uplift caregivers across the country.

Talk Session with Miki Fujimoto

The excitement escalated as Miki Fujimoto appeared as a special guest. Renowned for her candid communication style, Miki provided insights on the realities and challenges faced in caregiving environments. Drawing from her diverse experiences as a mother and working woman, she emphasized the importance of supporting those who support others and discussed the future of caregiving amidst her own personal anecdotes.

Miki resonated with audience members by addressing common workplace scenarios in caregiving. When asked about dealing with difficult shifts involving challenging colleagues, she humorously responded, "If I have to interact with someone difficult, I would try to build a good relationship with them. Ultimately, finding ways to connect and get along works best."

When the discussion shifted towards handling seasoned staff pressures, she mentioned, "I find it essential to learn from the expertise of veterans in the field; their practical knowledge is invaluable!" Miki reflected on her own journey in her early career, admitting that sometimes she struggled to listen to seasoned advice, emphasizing the need for balance between expressing oneself and collaborating as a team.

Miki also underwent a personality test, introducing the 'Gentleness Type Diagnosis,' playfully noting her results and affirming her commitment to encouraging others.

Closing Remarks

As the event wrapped up, Miki led a photo opportunity with Cinnamonroll and other speakers, expressing admiration for caregivers' unwavering dedication, comparing them to 'saviors' for those in need. Her heartfelt closing remarks encouraged caregivers to take pride in their work while caring for their own wellness alongside their duties.

Campaign Initiatives

The 'Always By Your Side' campaign will launch its dedicated website following the event, featuring a variety of engaging content, including special videos and personality diagnosis tools. Starting from November 1, 2025, a unique train advertisement campaign will also surface across various regions in Japan, promoting caregiver appreciation through special designs featuring Cinnamonroll and Kiracco.

In conclusion, Levwell is committed to supporting caregivers and fostering a deeper societal understanding of caregiving, with Miki Fujimoto and Cinnamonroll leading the charge to bring more attention and compassion to this vital field in Japan's future.