Mabï Artisanal Tea Partners with Duckens Nazon for Five-Year Equity Agreement

Mabï Artisanal Tea Teams Up with Duckens Nazon



In a groundbreaking announcement made today, Mabï Artisanal Tea, a burgeoning brand known for its Caribbean-inspired functional beverages, declares a monumental partnership with Haitian soccer legend Duckens Nazon. Spanning five years, this collaboration not only marks a significant endorsement but also establishes Nazon as a long-term equity partner and brand ambassador, showcasing a union built on shared values and cultural pride, particularly as Haiti approaches its first World Cup appearance in over five decades.

A Historic Moment for Haitian Sports


As the excitement builds within the world of sports leading up to the 2026 FIFA World Cup, the partnership emerges at a pivotal time for Haiti, which has secured its place in the tournament thanks largely to Nazon's outstanding contributions as the nation's all-time leading goal scorer. He remains a figure of hope and inspiration, not just on the field but also in his commitment to uplifting Haitian communities.

Speaking about the collaboration, Jerry Grammont, CEO and Co-Founder of Mabï, emphasizes the alignment of Nazon's commitment to Haitian heritage with the company’s mission to empower local farming communities and promote wellness through their products. "Duckens’ dedication to Haiti and its diaspora embodies everything we stand for at Mabï," Grammont stated. "As he prepares for the World Cup, we are honored to be part of this journey that celebrates cultural resilience and community support."

An Innovative Approach to Endorsement


This partnership diverges from conventional endorsement deals, as Nazon becomes a shareholder in Mabï, reflecting his genuine belief in the company's vision and potential for cultural significance. "For me, Mabï is not just a brand; it represents home, Haiti, and resilience," remarked Nazon. His decision to take on this role transcends mere business, highlighting a commitment to instilling pride among his fellow Haitians, both on and off the soccer field.

Nazon, who also plays for Esteghlal F.C., continues to shatter records, holding an impressive count of 44 international goals, and has over 323 professional appearances. His combination of talent, discipline, and dedication not only spotlights elite performance but also strengthens the identity of Haitian athletes on a global scale.

More Than Just Tea


Mabï Artisanal Tea has carved out a niche by sourcing ingredients from women-led cooperative farms in Haiti, thereby furthering its mission of economic empowerment while respecting traditional practices. The company emphasizes health and wellness by offering cold-brewed teas based on the indigenous drink Mauby, crafted from the bark of the Colubrina tree. These beverages are rich in antioxidants and provide natural hydration, rendering them an excellent choice for conscious consumers.

Beyond promoting its products, the collaboration aims to enhance cultural visibility during the World Cup, with Nazon set to compete in the U.S. while Mabï is expanding its retail presence, including availability in airports, stadiums, and numerous stores.

Nazon's Community Impact


In line with his soccer career, Nazon's contributions extend to humanitarian efforts, particularly through his foundation, Humanayiti, which focuses on elevating communities across Haiti. Following the tragic 7.2-magnitude earthquake in August 2021, he collaborated with Seed Charity to raise funds and construct earthquake-resistant homes, demonstrating his commitment to positive change.

As the partnership unfolds against the backdrop of a historic sporting event, it symbolizes more than just business; it serves as a vital connection among the Caribbean diaspora, elite sports, and modern wellness trends. This is a defining moment in Haiti’s history and a celebration of cultural connectivity.

For those eager to learn more about Mabï Artisanal Tea and its initiatives, visit mabitea.com. This partnership of exceptional athleticism and community empowerment is set to redefine the perception of Caribbean products on global platforms.

Topics Consumer Products & Retail)

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