SoftBank Launches a New TV Ad Featuring the Shirato Family in Their Overseas Adventure
On July 3, 2026, SoftBank announced the airing of their new TV commercial titled "Shirato Family Overseas Travel" across the nation. With the tagline "Unlimited data usage in over 200 countries and regions!" the ad showcases the whimsical adventure of the Shirato family as they prepare for an overseas journey.
The 15-second spot features a funny scenario where the family realizes they forgot to rent a Wi-Fi device for their trip. In a moment of panic, the father, voiced by a popular actor, decides to attach a parachute and jump out of the airplane, thinking they would lose internet access during the flight. As he jumps, the young character Yuno, played by young actress Nagao Yuzuno, shouts, "Dad's plan allows for unlimited data usage abroad with no extra charge!" This humorous interaction effectively captures the essence of SoftBank's "Overseas Data Unlimited" service, which allows users to maintain their data connection while traveling without incurring additional fees.
In addition to the main commercial, a new web commercial titled "Shirato Family Instant Travel Flamenco" was also released. In this vibrant ad, the family is seen taking stunning photos in front of famous landmarks while dancing to flamenco music. With each clap, they magically teleport to various tourist hotspots globally, reinforcing the message of seamless connectivity while exploring the world.
To further engage with their audience, a making-of video was shared on SoftBank's official YouTube channel, featuring behind-the-scenes footage of the shooting and interviews with the cast. Notable actresses Ayako Ueto and Kanako Higuchi, along with the young star Yuzuno, shared their experiences and travel memories which added a personal touch to the campaign. Their candid discussions about previous trips abroad highlight the importance of internet connectivity during travels, emphasizing how SoftBank's newest service can enhance the travel experience.
The "Overseas Data Unlimited" service was launched on June 2, 2026, allowing customers to enjoy unlimited data in selected countries for different durations ranging from one month to a few days. The flexibility offered in data plans ensures that families can stay connected without the worry of additional costs, making it ideal for travelers wanted to avoid any potential hassles during their adventures abroad.
SoftBank aims to appeal to a broad audience with these engaging commercials, showcasing not just the services they provide but also the joy of family travels and the hiccups that come along with them. Additionally, the actors' memorable quotes and comedic timing make the ads not just informative but enjoyable to watch. This strategy intends to resonate with viewers, fostering a sense of familiarity and connection with the brand.
The campaign creatively combines humor, relatable family dynamics, and practical travel advice, promising to leave audiences with a smile and the desire to plan their next trip while considering SoftBank as their communication partner. With continuous innovation in their services, SoftBank aims to enhance customer convenience, making their travel experiences smoother and more enjoyable.
For further details on the "Overseas Data Unlimited" service, customers can visit SoftBank's official website.
The overall success of the campaign can also be attributed to a dedicated production team, from directors and producers to stylists and editors, who worked hard to bring this vision to life. The commercials will be part of a broader marketing effort that emphasizes the importance of staying connected in today's digital world, encouraging families to travel with confidence.
As international travel resumes and more families plan trips abroad, SoftBank's ads serve as not only a reminder of the joy of exploration but also underscore the importance of having reliable data services while away from home. Whether it’s capturing scenic vistas on social media or navigating through an unfamiliar city, SoftBank is positioning itself as a trusted companion for travelers.
In summary, the new TV commercial and web ad series effectively showcase SoftBank's "Overseas Data Unlimited" service, ensuring families can relive their travel moments together without the worry of lost connectivity. It’s a refreshing take that fuses comedy with practical information, encouraging audiences to consider SoftBank for their next journey.
The 15-second spot features a funny scenario where the family realizes they forgot to rent a Wi-Fi device for their trip. In a moment of panic, the father, voiced by a popular actor, decides to attach a parachute and jump out of the airplane, thinking they would lose internet access during the flight. As he jumps, the young character Yuno, played by young actress Nagao Yuzuno, shouts, "Dad's plan allows for unlimited data usage abroad with no extra charge!" This humorous interaction effectively captures the essence of SoftBank's "Overseas Data Unlimited" service, which allows users to maintain their data connection while traveling without incurring additional fees.
In addition to the main commercial, a new web commercial titled "Shirato Family Instant Travel Flamenco" was also released. In this vibrant ad, the family is seen taking stunning photos in front of famous landmarks while dancing to flamenco music. With each clap, they magically teleport to various tourist hotspots globally, reinforcing the message of seamless connectivity while exploring the world.
To further engage with their audience, a making-of video was shared on SoftBank's official YouTube channel, featuring behind-the-scenes footage of the shooting and interviews with the cast. Notable actresses Ayako Ueto and Kanako Higuchi, along with the young star Yuzuno, shared their experiences and travel memories which added a personal touch to the campaign. Their candid discussions about previous trips abroad highlight the importance of internet connectivity during travels, emphasizing how SoftBank's newest service can enhance the travel experience.
The "Overseas Data Unlimited" service was launched on June 2, 2026, allowing customers to enjoy unlimited data in selected countries for different durations ranging from one month to a few days. The flexibility offered in data plans ensures that families can stay connected without the worry of additional costs, making it ideal for travelers wanted to avoid any potential hassles during their adventures abroad.
SoftBank aims to appeal to a broad audience with these engaging commercials, showcasing not just the services they provide but also the joy of family travels and the hiccups that come along with them. Additionally, the actors' memorable quotes and comedic timing make the ads not just informative but enjoyable to watch. This strategy intends to resonate with viewers, fostering a sense of familiarity and connection with the brand.
The campaign creatively combines humor, relatable family dynamics, and practical travel advice, promising to leave audiences with a smile and the desire to plan their next trip while considering SoftBank as their communication partner. With continuous innovation in their services, SoftBank aims to enhance customer convenience, making their travel experiences smoother and more enjoyable.
For further details on the "Overseas Data Unlimited" service, customers can visit SoftBank's official website.
The overall success of the campaign can also be attributed to a dedicated production team, from directors and producers to stylists and editors, who worked hard to bring this vision to life. The commercials will be part of a broader marketing effort that emphasizes the importance of staying connected in today's digital world, encouraging families to travel with confidence.
As international travel resumes and more families plan trips abroad, SoftBank's ads serve as not only a reminder of the joy of exploration but also underscore the importance of having reliable data services while away from home. Whether it’s capturing scenic vistas on social media or navigating through an unfamiliar city, SoftBank is positioning itself as a trusted companion for travelers.
In summary, the new TV commercial and web ad series effectively showcase SoftBank's "Overseas Data Unlimited" service, ensuring families can relive their travel moments together without the worry of lost connectivity. It’s a refreshing take that fuses comedy with practical information, encouraging audiences to consider SoftBank for their next journey.
Topics Consumer Technology）
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