Panera Bread Introduces Festive Limited-Edition Holiday Soup Cups for Cozy Winter Moments

Embrace the Winter Season with Panera's Holiday Soup Cups



As winter approaches, cravings for cozy comfort foods become prevalent. This year, Panera Bread is enhancing the holiday experience by introducing its first-ever limited-edition Holiday Soup Cup Collection. Unlike traditional holiday drinks like lattes, Panera recognizes that their renowned soups are the real stars of the season. After selling over 140 million servings of soup annually, the chain understands its customers' desire for a warm, satisfying meal during chilly months.

According to Mark Shambura, Chief Marketing Officer of Panera Bread, “Our signature soups have always been a guest favorite, and this year, our festive holiday soup cups are sure to add a touch of warmth and magic to every spoonful.” Not only does Panera want to showcase their delicious soup offerings, but they also aim to add a uniquely Panera twist to the holiday cup tradition.

What’s in the Holiday Collection?


The Holiday Soup Cups offer guests a chance to enjoy their beloved soups in a festive setting. The collection comprises beautiful, themed cups that are sure to make enjoying each bowl of soup even more delightful during the winter season. Available as a special bundle for $10, each pack includes three exclusive holiday soup cups and a $20 Panera Bread gift card to treat yourself or a loved one with your favorite soups.

This limited-time offer is part of a broader initiative by Panera, which recently introduced two new soups, namely the Hearty Fireside Chili and the Rustic Baked Potato Soup. Additionally, they’ve made a fan-favorite seasonal option available again, the Autumn Squash Soup. With other enduring favorites like Broccoli Cheddar, Creamy Tomato, Homestyle Chicken Noodle, Cream of Chicken Wild Rice, and Bistro French Onion always at hand, there's a flavour for every preference.

Limited-Time Offer and Availability


The Holiday Soup Cups will be available exclusively on The Panera Shop while supplies last, ensuring quick service for fans of warmth and comfort. Panera urges customers to get their hands on this special collection before it disappears. To enjoy this seasonal delight, customers can easily order online at PaneraBread.com and experience the joy of delicious soup coupled with exciting holiday-themed cups, perfect for those cozy nights in.

In 1987, Panera Bread, rooted in the belief that sharing food is an integral part of the human experience, opened its first bakery-café. Today, they continue to uphold those values, serving meals crafted from quality ingredients designed to nourish both the spirit and body.

Panera Bread now operates nearly 2,200 bakery-cafes across 48 states, Washington D.C., and Ontario, Canada. It is a part of Panera Brands, a leading player in the U.S. fast-casual dining scene that also oversees Caribou Coffee and Einstein Bros. Bagels. As they celebrate the season, Panera Bread remains committed to creating memorable dining experiences filled with joy and community.

For those looking to indulge in the delightful offerings this season, Panera Bread's Holiday Soup Cups might just be the perfect addition to your holiday traditions. Visit shop.panerabread.com for more details or to make a purchase.

Celebrate the warmth that Panera brings this winter with every sip and spoonful from their newest holiday collection!

Topics Consumer Products & Retail)

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