Kezar Markets Rebrands to LeveL Markets, Showcasing New Identity

Kezar Markets Rebrands to LeveL Markets

In a notable shift in the trading landscape, Kezar Markets, LLC has officially rebranded to LeveL Markets, LLC as of April 7, 2025. This change is more than just a new name; it represents a comprehensive transformation reflecting the company's growth and evolving mission within the financial markets.

The New Identity

The transition to LeveL Markets was influenced by the merger of the company with Luminex ATS, which previously operated distinct trading systems. The rebranding effort includes the launch of a modern logo, a redesigned website, and updated social media profiles, all aimed at promoting a fresh and innovative marketplace identity. The new slogan, Driving Innovation through Collaboration, encapsulates the company's commitment to developing trading solutions that cater to the needs of clients on both the buy-side and sell-side.

CEO Steve Miele stated, “Adopting our new corporate brand marks a pivotal moment in the evolution of our company.” He highlighted the organization's achievements since the merger, underscoring the synergy created between the two previous systems and the positive impact this has had on the U.S. capital markets. Miele emphasized that the rebranding serves not only as a fresh start but also a symbol of ambition, aiming to enhance trading experiences and create a more level field for all market participants.

A Focus on Innovation

LeveL Markets is not just another trading platform; it positions itself as a facilitator of liquidity, emphasizing a solutions-driven approach that leverages advanced technological resources. The organization is dedicated to offering customizable trading solutions that improve trading strategies through collaboration with clients. This approach aims to bridge gaps within institutional and retail trading sectors, ensuring both sides benefit from innovative platforms and services.

The company actively supports fair and efficient trading execution while providing essential fintech tools—from continuous crossing trading mechanisms to advanced order types, such as VWAP.

Background and Vision

The newly branded LeveL Markets has emerged as a result of the merger between the LeveL ATS, which specializes in equity dark pool trading for the sell-side, and the Luminex ATS—designed primarily for block trading favoring the buy-side. Such an integration provides a unique opportunity for innovation as it blends strengths from both entities in service of their respective clients.

Being an SEC-registered broker-dealer and a member of FINRA, LeveL Markets firmly stands on a foundation of regulatory compliance and market integrity. The organization strives to evolve continuously, aspiring to become a leading universal liquidity facilitator on a global scale.

Looking Forward

With its headquarters in Boston, Massachusetts, LeveL Markets aims to become a cornerstone of equity trading sectors. The rebranding signifies new ambitions in fostering dynamic partnerships and expanding their reach within the trading ecosystem. As the financial world continues to advance, LeveL Markets is set to play a pivotal role in promoting transparency, efficiency, and innovation.

As LeveL Markets embarks on this new chapter, the call to action remains clear: to enhance the trading experience through collaborative efforts, drive competitiveness in the market, and provide a diverse range of products that cater to the unique demands of their clients.