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Hisense's AI-Powered Innovations at CES 2025

Hisense, a leading global brand in consumer electronics and home appliances, made a significant impact at CES 2025 with the unveiling of its latest technological innovations centered around artificial intelligence. Under the theme "AI for Your Life," the company showcased a range of impressive products that promise to transform home entertainment and smart living experiences.

Next-Gen Entertainment Experience

Hisense presented its advanced lineup of televisions, including the 116-inch TriChroma LED TV. This colossal display incorporates cutting-edge RGB local dimming technology, optimized by the Hi-View AI Engine X. This engine enhances every frame with AI-driven features such as peak brightness, local dimming, and dynamic color transitions that adjust in real-time. The result is breathtakingly vivid visuals paired with crystal-clear sound, setting a new standard for home entertainment.

In addition to the TriChroma TV, Hisense unveiled the world’s first 136-inch MicroLED display, which boasts over 24.88 million self-lighting LEDs. This technology offers unparalleled clarity and color precision, making it a landmark achievement in accessible high-end display technology.

Innovative AI Technologies

Among the star products were new AI-enhanced TVs from the U7 and U8 series, leveraging the Hi-View Engine Pro technology. This system analyzes video in real-time to optimize the audiovisual experience, providing features like 4K upscaling and color enhancements. The flagship U9 series further exemplifies Hisense's commitment to superior sound and picture quality.

Hisense also focused on the importance of content, collaborating with the global Smart TV content platform, VIDAA, which offers personalized AI-driven recommendations for users. This partnership enables a diverse range of entertainment options tailored to individual preferences.

Immersive Gaming Experience

Expanding its horizons, Hisense introduced the Gaming Laser Cinema models PX3-PRO and C2 Ultra 4K Laser Mini Projector, both designed specifically for Xbox. These products are setting new benchmarks for immersive gaming with gigantic projection sizes and stunning Dolby Vision visuals. The introduction of a compact laser TV adds to Hisense’s commitment to provide ultimate viewing experiences with unparalleled image quality.

The company has received TÜV Rheinland certifications for low blue light emission across its main TV lineup, significantly enhancing viewer comfort. Notable models such as the PX3-PRO and C2 Ultra 4K also feature advanced specifications that ensure minimal eye strain.

AI in Smart Living

Hisense’s vision for future smart homes was brought to life through the ConnectLife platform, which seamlessly connects and manages all smart devices within the household. Featured innovations included the Hisense 7S series washer-dryer combo, which integrates AI to monitor and control laundry remotely through a sleek app interface.

The ConnectLife-supported BCD-780W refrigerator showcases AI features such as inventory management, expiration reminders, and recipe suggestions, making everyday living smarter.

Additionally, Hisense’s Uni series air conditioners, equipped with AI Smart technology, adjust settings based on user preferences for optimal comfort, demonstrating how AI can enhance daily experiences.

Hisense is partnering with Microsoft to integrate Azure OpenAI and Azure AI Foundry services into its smart home solutions, developing user-friendly tools like the Dish Designer AI for recipe preparation within the ConnectLife ecosystem. This collaboration underlines Hisense's groundbreaking work in delivering exceptional user experiences across all technological platforms.

Conclusion

With its recent innovations showcased at CES 2025, Hisense is revolutionizing the concept of home entertainment and intelligent living. The company's integrate AI solutions are designed to enhance the way people live, communicate, and enjoy their favorite moments. By pushing the boundaries of display technology, immersive entertainment experiences, and user-friendly AI applications, Hisense is truly defining what is possible in modern living spaces.