Strengthening Security: Bathclin's Journey with O-PLUX
As online shopping continues to evolve, so do the techniques used by fraudsters. The need for robust security measures is paramount, especially for e-commerce platforms. In Japan, Cacco Inc., headquartered in Minato-ku, Tokyo, has taken significant steps to combat these challenges through its fraud detection service, O-PLUX. Notably, the service was implemented by Bathclin Co., Ltd., based in Chiyoda-ku, Tokyo, in November 2022.
The Background of Implementation
Bathclin's official online shop sought to enhance user convenience by incorporating chatbot technology. However, they faced technical limitations that necessitated a reassessment of their order management system, particularly regarding fraud prevention. As a response, the decision was made to adopt O-PLUX, which would provide a balance between user experience and robust security measures.
Key Benefits of O-PLUX
1. Effective Deterrent Against Credit Master Attacks
One of the main threats identified was the Credit Master attack (referred to as “Kuremasu” in Japanese), where fraudsters exploit valid credit card information to launch unauthorized transactions. Since the implementation of O-PLUX, no instances of Kuremasu attacks have been reported, showcasing the high deterrent effect of the service. This transition has also led to real-time assessment capabilities, facilitating a more efficient and secure operational framework.
2. API Integration with Chatbot Service 'BOTCHAN'
In addition to preventing credit card fraud, O-PLUX's integration with CHATBOT service BOTCHAN has fortified further fraud prevention measures. This API linkage allows for fraud detection even before credit card authorization checks, enhancing the overall user experience. As a result, Bathclin has seen an approximate 10% increase in new orders, highlighting the positive impact of this integration.
3. Ongoing Commitment to Security
Satoshi Ozawa, Bathclin's Director and Marketing Division Head, emphasizes that combating fraud is akin to a never-ending game of cat and mouse. To ensure continued success, it is essential for companies to adapt to evolving fraud tactics. Bathclin remains committed to creating a safe and user-friendly online shopping environment, especially for customers who may not be well-versed in e-commerce.
About O-PLUX Payment Protection
Cacco's O-PLUX PP offers a cloud-based fraud detection solution specifically designed for e-commerce operators. It leverages a unique combination of machine learning and rule-based AI to detect fraudulent orders in real-time. By utilizing a wealth of shared negative data—alongside stringent checks on addresses, phone numbers, and email addresses—O-PLUX delivers accurate assessments and automates operations effectively.
Features of O-PLUX
- - Domestic Introduction Track Record No. 1: Cacco has established a strong presence in numerous e-commerce sites across Japan.
- - High-Precision Fraud Detection: With access to a variety of shared negative data and proprietary matching technology, O-PLUX achieves high detection accuracy.
- - Rapid Responsiveness: The combination of dedicated consultants and a sophisticated AI system allows for flexible responses to emerging fraud tactics.
- - Easy Implementation: O-PLUX offers standard integration with various e-commerce systems and operation via CSV uploads, ensuring adaptability to diverse operational environments.
- - Affordable Starting Plans: Companies can begin utilizing the service for as low as 30,000 yen per month, allowing for trials and operational assessments prior to full implementation.
About Cacco Inc.
Founded on January 28, 2011, Cacco aims to be a game changer in the field of security and payment solutions. Its mission is to resolve business challenges through technology and innovation. With O-PLUX positioned as a core service, Cacco offers comprehensive support against fraud—from unauthorized logins to fraudulent orders. Their expertise also extends to data science services, supporting various industries in optimizing operations and boosting profitability.
For more information, visit Cacco’s official website or access their fraud detection media portal for additional insights.