#Japan #Shibuya #Buccha #TERA Tech #Blue Farm

Innovative Green Tea Beverage 'Buccha'

In an exciting initiative to bring sustainability and community support to traditional temples in Japan, TERA Tech Inc. has announced the upcoming launch of its innovative green tea beverage, 'Buccha.' In collaboration with Blue Farm Inc., renowned for its commitment to sustainable tea practices, this product aims to enhance local community engagement and conserve tea farms by allowing consumers to contribute simply by enjoying a cup of tea. Scheduled for release within 2025, Buccha is set to redefine how temples relate to their communities while addressing significant challenges faced by both the temple and tea farming sectors.

The Significance of 'Buccha'

Buccha represents a fusion of cultural heritage and environmental responsibility. Daisuke Aoki, the CEO of Blue Farm, highlights that, "Sustainability in the tea industry is intrinsically linked to the preservation of local culture. By integrating organic tea leaves cultivated without pesticides and visualizing CO₂ absorption, 'Buccha' will not only promote environmental value but also strengthen connections with our cultural hubs—temples. We aim to enhance the value of local resources through diverse partnerships."

Similarly, Atsushi Mori, CEO of TERA Tech, points out, "Temples have historically played crucial roles in connecting communities and preserving culture. 'Buccha' redefines this role in contemporary society by visually representing the connectivity between temples, the environment, and tea cultivation. We hope to foster new forms of communication and social contribution through this initiative, expanding our collaborative frameworks with various companies to effectively convey the value of temples."

Addressing Challenges through Collaboration

Japan's temples are currently confronting various challenges, including an aging demographic, urban migration among youth, and diminishing ties with local communities. Additionally, the tea industry is grappling with an aging workforce and increasing abandoned farmland, threatening the agricultural landscape.

The Buccha project was conceived as a collaborative effort between temples and tea farms to bridge these gaps. By inviting communities to engage with their cultural heritage through sustainable practices, Buccha offers a novel solution to these pressing issues that affect the essence of rural landscapes and local traditions.

Blue Farm's commitment to visualizing the environmental value of tea cultivation through CO₂ absorption monitoring exemplifies a pioneering approach to sustainability. More information about their initiative can be found on their website, Blue Farm.

About 'Buccha'

Buccha is an eco-friendly green tea beverage aimed at delivering a cup of "prayer" that is gentle on both the community and the planet. Using organic tea leaves from Aoyasuen, which has a 400-year history of pesticide-free cultivation in Fujieda City, Shizuoka Prefecture, Buccha prioritizes both taste and quality.

The name 'Buccha' conveys the spirit of Buddhism—a cup that accompanies prayer. This product embodies a commitment to altruism and a mindset of living harmoniously with nature. With the introduction of this beverage in temples, it brings forth a new value that connects 'prayer' to environmental and community contributions.

The packaging design of Buccha emphasizes themes of coexistence, showcasing messages that promote:
1. Living Hills: Mapping out lifestyles that harmonize with the ecosystem.
2. Preserving Tea Fields: Encouraging the management and protection of tea cultivation.
3. Connecting to the Future: Promoting sustainable practices that look towards future resilience.

This innovative design aims to invoke a tangible sense of connection between consumers and their surrounding environment while making Buddhist teachings more accessible and relatable.

Product Details

• - Product Name: Buccha
• - Volume: 125ml per bottle
• - Ingredients: Organic tea leaves (locally sourced)
• - Packaging Material: Paper (recyclable, environmentally friendly)
• - Sales Channels: Available at temples nationwide
• - Usages: Suitable for ceremonies, hospitality for visitors, and meaningful exchanges with parishioners.

Future Plans and Roadmap

Starting October 2025, pre-orders for Buccha will open, paving the way for a new co-creation model that harmonizes tradition, local culture, and environmental values with various businesses throughout Japan. This initiative aims to play a pivotal role in linking temples and the broader community.

For those interested in up-to-date information regarding the Buccha project or wishing to implement it within their own temple, we encourage registration through the provided forms.

For temple affiliates: Temple Registration Form
For businesses interested in collaboration: Business Inquiry Form

About TERA Tech Inc.

Founded in October 2022, TERA Tech Inc. is dedicated to supporting the traditional religious fabric of Japan's temples. With various challenges faced, such as simplified funerals and weakened community ties, TERA Tech seeks to address these issues using innovative IT solutions, extending the temples' potential to combat societal loneliness.

Company Information:

• - Name: TERA Tech Inc.
• - Location: Shibuya, Tokyo, Japan
• - CEO: Atsushi Mori
• - Established: October 2022
• - Business Focus: Cloud services and value-adding content for temples
• - Website: TERA Tech
• - Contact: [email protected]

About Blue Farm Inc.

Founded in July 2021 in Shizuoka, Blue Farm Inc. champions a vision of promoting societal health by linking tea farms with businesses. The company is committed to showcasing the environmental contributions of tea farming, addressing the ongoing decline of tea cultivation in Japan while striving towards sustainable agricultural practices.

Company Information:

• - Name: Blue Farm Inc.
• - Location: Hamamatsu, Shizuoka, Japan
• - CEO: Daisuke Aoki
• - Established: July 2021
• - Business Aim: Enhancing corporate sustainability through tea farm engagement
• - Website: Blue Farm
• - Contact: [email protected]