Hisense Unveils Ambitious AI-Driven Vision at CES 2025 Showcase

Hisense's Vision for the Future: Unveiling AI Innovation at CES 2025

Introduction
Hisense, a leading global brand in consumer electronics and home appliances, made waves at CES 2025 by presenting an audacious vision for the future powered by artificial intelligence (AI). The company unveiled groundbreaking advancements in display technology, including the new TriChroma LED television and an impressive 136-inch MicroLED display, along with intelligent home solutions designed to elevate daily life.

Dominance in Display Technology

Building on over 55 years of innovation, Hisense continues to redefine possibilities across various sectors, from home entertainment to smart living. The year 2024 marked a significant milestone, solidifying Hisense's leadership in the global television market. By the third quarter, the company captured an astonishing 63.4% share of the worldwide supply shipment of televisions measuring 100 inches and above, reflecting its dominance in the large display segment. Moreover, Hisense secured the second spot in the premium TV market with a 24% share, further demonstrating its commitment to delivering top-tier products. This robust performance can be attributed to strategic investments in cutting-edge technologies.

The Core of Artificial Intelligence

AI sits at the heart of Hisense’s strategy, aimed at enhancing the intuitiveness and impact of technology. The proprietary Hi-View AI Engine ensures real-time optimization of picture and sound quality. This advanced feature allows users to interact with their televisions in novel ways, from personalized content settings to seamless queries and entertainment searches. This focus on intelligent design drives innovation across the entire household, ensuring exceptional consumer experiences. From appliances that suggest recipes to air conditioning units that integrate into smart home ecosystems, Hisense is crafting smarter, more efficient environments for consumers worldwide.

Revolutionary Display Technologies

Continuing its legacy of innovation, Hisense is delivering products that exceed customer expectations, reshaping what users anticipate from future display technologies. The latest local dimming RGB display technology utilizes independent red, green, and blue LED chips for unparalleled brightness, contrast, and color accuracy, achieving up to 97% of the BT.2020 color space. Complemented by the new 136-inch MicroLED display, which offers pixel-level precision and combines brightness levels up to 10,000 nits with vibrant, lifelike images, this innovation not only surpasses existing standards but sets the stage for decades of display advancements.

Building Trust Through Partnerships

Partnerships remain a focal point in Hisense's global growth strategy, as the company continues its commitment to bringing beloved sports moments to fans worldwide through its long-standing collaboration with FIFA, now enhanced by its sponsorship of the FIFA Club World Cup 2025™. Alongside FIFA, Hisense announced its first global brand campaign for this thrilling tournament, themed "Own the Moment." This initiative encourages everyone to embrace life fully, take charge of the moment, and enjoy experiences confidently, whether facing challenges or celebrating achievements. Hisense is dedicated to creating meaningful and enjoyable moments for fans around the globe, reinforcing its position as a leading provider of technological excellence.

Conclusion

At CES 2025, Hisense fulfilled its promise of innovations that improve lives, from the astonishing realism of its display technologies to its AI-powered appliances and energy-efficient solutions. Attendees at CES from January 7 to 10 can explore the latest innovations at the Hisense booth located at LVCC, Central Hall-Booth 16625. For more information, visit Hisense's global website.

About Hisense

Hisense is a premier global brand of home appliances and consumer electronics. According to Omdia, Hisense ranks second in the world for total TV shipment volumes and leads in the category of televisions measuring 100 inches and above. The company is rapidly expanding and operates in over 160 countries, specializing in multimedia products, home appliances, and smart information technologies.