X-girl Signs Sponsorship Deal with Rising Skate Star Aoi Uemura

X-girl Signs Sponsorship Deal with Aoi Uemura

In an exciting development in the world of skateboarding, the Japanese street brand X-girl, established by Beads International, has entered into a sponsorship agreement with rising skateboarding star Aoi Uemura. This partnership marks a significant milestone as X-girl continues to strengthen its ties with street culture since its inception in 1994.

Background of the Sponsorship

X-girl has always championed the theme of "REAL GIRL’S CLOTHING," melding music, culture, and sports into the street scene. Aoi Uemura, who at just 15 years of age, has already won the prestigious UPRISING TOKYO competition and is set to make waves at the Street League (SLS) Paris competition in October 2025 as she aims for her first win at this top-tier event. Her dedication to pursuing excellence while staying true to herself resonates strongly with the ethos of X-girl, leading to this exciting collaboration.

Support and Future Projects

As part of their agreement, X-girl will provide Uemura with clothing and will promote the X-girl Skateboards line to support her competitive endeavors. The young talent expressed her excitement about the partnership, noting, "I am incredibly honored and thrilled to receive support from such a historic street brand. The comfort and design of X-girl clothing enhance my riding experience. Moving forward, I aim to stay true to myself while spreading positivity as I compete on the world stage."

The collaboration is already off to a promising start, with Uemura slated to appear as a guest rider at the 'WOMEN'S SESSION by X-girl × MIMOSA' event on March 8, 2026, coinciding with International Women's Day. This event marks the beginning of her role as a brand ambassador, participating in various projects that shine a spotlight on female skateboarders.

About Aoi Uemura

Born on December 29, 2008, in Osaka, Aoi Uemura began her skateboarding journey in the third grade, thanks to her father who created a practice area at their home. She quickly advanced her skills, and by 2023, she was designated as a key player by World Skate Japan (WSL). Her competitive achievements are already impressive, including wins at UPRISING TOKYO and the Rockstar Energy Open, alongside notable placements in Starbucks SLS events in Las Vegas and Santa Monica.

You can follow Aoi's journey on her Instagram: @aoi_uemura1229.

Beads International Overview

Beads International is committed to promoting street culture across various fields, not just in apparel but also in sports optimization. The company strives to create an environment that enables athletes to showcase their abilities effectively. Established in December 1990, Beads International operates under the leadership of President Yusaku Nishikata, with a workforce of around 400 employees.

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