#Hamilton #BACARDÍ Rum #Latin Music #TAINY

BACARDÍ Rum Launches Global Campaign

BACARDÍ Rum is excited to unveil a new chapter of its globally recognized campaign titled "Do What Moves You." This latest initiative celebrates the richness of Latin culture and the captivating rhythms that resonate with people around the world. The campaign features the incredible talents of Puerto Rican artist and Grammy-winning producer TAINY, alongside renowned director Alfred Marroquin.

In this fresh installment, TAINY reveals a 30-second teaser of his modernized rendition of the iconic merengue track "Tu Sonrisa," originally sung by Elvis Crespo. This song holds a special place in TAINY's heart, and he expresses his nostalgia, saying, "I grew up listening to 'Tu Sonrisa.' The moment I hear those opening notes, I'm immediately transported back to Puerto Rico." Through this collaboration, TAINY aims to share his passion for the song with today's generation, hoping they will cherish it just as he did nearly three decades ago.

The celebratory campaign film cleverly mixes vibrant scenes of everyday joy with TAINY's pulsating beats, evoking the lively spirit of Puerto Rico, a place that has been the home of BACARDÍ Rum for over 90 years. The film captures not only the energy of the island but also reflects the shared enthusiasm and joy found in Latin culture across various communities.

Crespo has personally endorsed TAINY's reinterpretation of