Experience the Imaginative Flavors of Kanro's New Iropis Fruit Gummies Exclusively at Seven-Eleven

Discover the Magic of the New Iropis Fruit Gummies

Kanro Co., Ltd. is launching an exciting new addition to its imaginative fruit gummy series, the Iropis Fruit Gummies, which will be available in limited quantities at Seven-Eleven stores nationwide starting November 18. This marks the third release in the "Imaginative Fruits" series, following previous hits that have captured consumers' hearts and taste buds.

Inspired by the concept of fictional fruits, the Iropis fruit features a unique hard shell resembling a meteorite, coupled with a romantic shape that evokes the image of a mermaid's tear. Each gummy delivers a refreshing tart flavor, reminiscent of the “fruits harvested from a giant tree growing in the deep sea.” With every bite, consumers can indulge in the thrill of experiencing a fruit that does not exist in reality, offering a delightful escape into a world of fantasy.

In addition to the Iropis Fruit Gummies, Kanro will also launch a new flavor from its established "Seven Premium Gummy Maru" series: the Seven Premium Gummy Maru Apple flavor. This is the first time apple will be introduced into this iconic series, which features a delightful two-layer structure—soft on the inside and chewy on the outside. This grooved gummy encases the juicy essence of freshly harvested apples, all at an affordable price, making it easy to enjoy this seasonal delight.

The Allure of Imaginative Fruits

Launched in 2023, the Imaginative Fruits series by Kanro has catered to ever-growing curiosity in the gummies market, which continues to expand each year with a vast array of flavors, textures, colors, and shapes. With the freedom to explore flavor profiles and tactile experiences allowed by gummy candies, Kanro has successfully brought to life the sensory essence of these fictional fruits. The immersive concept, featuring the "Imaginative Fruits Laboratory"—a project that invites fans into a fictional world of discovery—has captivated audiences, turning products into experiences.

The first two releases in this series, the Kernaspeca Fruit and Uchacha Fruit, gained attention across social media, with customers sharing their tasting experiences and creative reflections that resonated with the product’s whimsical design. This enthusiastic reception has set high expectations for the third installment, the Iropis Fruit.

The Iropis Fruit Laboratory

Operating under the Imaginative Fruits Association, the Iropis Fruit Laboratory is dedicated to researching and documenting these mythical fruits collected from corners around the world. The Iropis fruit (No. 00011) stands out with its extraordinary characteristics—averaging 8 cm in size, with a hard, glossy shell that mirrors a meteorite. The seeds that fell into the ocean evolved over time into a colossal tree, and a cluster of these droplets transformed into the iconic fruit that is said to be so delicious that mermaids weep while eating it. Originally considered a rare gem due to its fast hardening when surfacing, the fruit’s unique flavor is now attainable thanks to the laboratory's innovative techniques, which replicate the deep-sea conditions needed for this fruit's cultivation.

The Distinctive Packaging Experience

Kanro is committed to offering a rich sensory experience, showcasing the Iropis fruit on packaging through real-life 3D presentations instead of computer-generated imagery. Detailed accounts from explorers and laboratory records enrich the journey, providing consumers with a narrative to enjoy while they indulge in these fantastical treats.

Additionally, the Seven Premium Gummy Maru Apple flavor brings a playful contrast of experiences. With a charming, rounded shape, each gummy delivers the satisfying combination of a soft, melty center enveloped in a textured outer shell, making it irresistible for gummy lovers of all ages. Each bite bursting with the flavor of freshly squeezed apple, these sweets represent quality and affordability, available for only 100 yen (tax incl.).

A Call to Adventure

Kanro encourages everyone to try both the imaginative Iropis Fruit Gummies and the classic apple-flavored Gummy Maru. Take a moment to immerse yourself in the intriguing world of fictional fruits or to enjoy the comforting essence of the familiar apple gummy. Whether sharing the joy with family and friends or simply treating yourself to a delicious snack, these new offerings promise to deliver excitement and satisfaction during the holiday season.

Note: The Iropis fruit is a fictional creation, and these gummies will only be available in limited quantities.

Official Website for Imaginative Fruits: Kanro Imaginative Fruits
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