New Meat-Lovers' Delight: Introducing 'Chili Pepper Beef Bowl' by Okamoto's Beef Rice!

Exciting New Menu Launch at Okamoto's Beef Rice

In a thrilling development for culinary enthusiasts, Arkland Service Holdings' subsidiary, Tobira Dining, has announced the introduction of the richly flavored "Chili Pepper Beef Bowl" and "Chili Pepper Beef Set Meal" at Okamoto's Beef Rice starting September 24, 2025, for a limited time. This offering is especially suited for those with hearty appetites, making it perfect for the autumn season.

Customers often find traditional chili pepper beef dishes a bit lacking in meat, as they tend to lean heavily on vegetables. Understanding this sentiment, Okamoto's Beef Rice has created a beef-centric interpretation of this classic favorite aimed at satisfying meat lovers everywhere.

Features of the Chili Pepper Beef Dish

A standout feature of Okamoto's chili pepper beef dish is its hefty portion of 200 grams of finely sliced pork. This rich amount of meat means that your rice may even become completely hidden! A special sauce made from a blend of dashi and oyster sauce enhances the depth of flavor, creating a hearty meat gravy feel that complements the generous portion.

Hidden beneath the savory beef is a delightful crunch from bell peppers and bamboo shoots, adding an extra layer of texture and flavor that keeps each bite interesting.

Menu Details

- Chili Pepper Beef Bowl: ¥890 (tax included ¥979)
- Chili Pepper Beef Set Meal: ¥990 (tax included ¥1,089)

Both options provide a fulfilling feast for diners, with the bowl giving a hearty experience and the set meal served with egg soup that pairs perfectly with rice.

Store Locations

- Shinbashi Store

Address: 2-16-1 Shinbashi, Minato-ku, Tokyo, New Shinbashi Building 1F 122
Operating Hours: 11:00 AM - 10:00 PM
Phone Number: 03-6268-8021
Visit Store Website

- Okachimachi Store

Address: 4-1-2 Ueno, Taito-ku, Tokyo
Operating Hours: 11:00 AM - 10:00 PM
Phone Number: 03-5812-4665
Visit Store Website

Note: Okachimachi store accepts payment via ticket machine only.

- Adachi-Iriya Store

Address: 8-1-35 Iriya, Adachi-ku, Tokyo
Operating Hours: 10:30 AM - 10:00 PM
Phone Number: 03-5809-4886
Visit Store Website

Note: Adachi-Iriya store is takeaway only.

- Mizonokuchi Store

Address: 1-12-18 Mizonokuchi, Takatsu-ku, Kawasaki
Operating Hours: 11:00 AM - 10:00 PM
Phone Number: 044-874-0678
Visit Store Website

Note: Mizonokuchi store accepts payment via ticket machine only.

These stores will feature the new dish as well as a variety of other tasty offerings.

Okamoto’s Unique Features

What sets Okamoto's Beef Rice apart from traditional donburi such as katsu-don or beef don is its singular focus on meat. The hearty meat bowl is crafted with precision, including tender, slow-cooked beef and tofu paired with carefully selected ingredients like radish and boiled eggs, all designed to complement their signature flavors. The addition of house-made spicy sauces and chopped garnishes ensures that every last bite remains rich in taste.

- Main Menu Item:

Meat Bowl: ¥690 (tax included ¥759)

- Other Menu Items:

Special Meat Bowl: ¥890 (tax included ¥979)
Salt Meat Bowl: ¥790 (tax included ¥869)
Grilled Offal Set Meal: ¥980 (tax included ¥1,078)
Chashu Egg Set Meal: ¥1,190 (tax included ¥1,309), includes egg soup.

Official Information

Company Overview

Tobira Dining is committed to creating a unique dining experience that emphasizes new flavors and community engagement. Founded on September 1, 2022, the company’s mission is to contribute to the local community by fostering a spirit of joy and energy.

Arkland Service Holdings, established on March 2, 1993, operates multiple brands, including specialty shops and diverse food offerings across nearly 800 locations. They strive to exceed customer expectations and maintain their position as a leading dining chain both domestically and internationally.

For more details, visit the Arkland Service Holdings Website.