LG Electronics Spotlighting the West Indian Manatee in Times Square to Promote Conservation
In a spectacular display of commitment to wildlife conservation, LG Electronics has unveiled the West Indian Manatee as the latest feature in its Endangered Species Awareness Series. This initiative, launched in 2024 in collaboration with the National Wildlife Federation (NWF), aims to raise awareness about vulnerable wildlife and the importance of protecting their habitats. The West Indian Manatee, a gentle giant native to the warm waters of the Gulf Coast, is now beautifully showcased in a stunning 3D animation on LG's massive billboard in Times Square, New York City.
The display not only highlights the elegance of the manatee but also emphasizes the urgent need to protect its habitat from threats posed by pollution and habitat degradation. Through the vibrant anamorphic presentation, viewers can appreciate the beauty of these creatures, which were selected for this campaign via a community vote. LG aims to celebrate the grace of the West Indian Manatee while fostering a sense of responsibility toward its conservation.
Jeannie Lee, the director of corporate marketing at LG Electronics USA, remarks, "At LG, we believe technology can spark action and promote positive change. Through our Endangered Species Awareness Series, we aim to bring attention to the beauty of vulnerable wildlife and raise awareness about the urgent need for their conservation." The launch of this campaign aligns with LG's partnership with NBC for the series "The Americas," a captivating nature documentary exploring the wildlife and ecosystems throughout North and South America. Currently airing Sundays at 8/7c on NBC, the documentary further serves to enhance public understanding of wildlife conservation issues.
The West Indian Manatee is currently listed as a threatened species under the Endangered Species Act and is protected under the Marine Mammal Protection Act. These marine mammals depend on warm coastal waters and thriving seagrass beds for their survival; however, they face numerous challenges, including pollution and habitat loss. Previous species highlighted in LG's conservation series have included the snow leopard, bald eagle, sea lion, red wolf, and monarch butterfly, each representing a vital role in their ecosystems.
In addition to raising awareness, LG has initiated educational programs aimed at engaging K-12 students in conservation efforts. These programs offer interactive content that underscores the essential roles endangered species play in ecosystems while providing actionable steps for fostering biodiversity and habitat protection. Educators and students can access free, standards-aligned resources online, making learning about wildlife conservation engaging and impactful.
The NWF has also taken an active role in promoting knowledge about the West Indian Manatee, creating blogs with unique insights into its behavior and ecological importance. Students and nature enthusiasts are encouraged to participate in an interactive quiz designed to deepen their understanding of the manatee’s vital role in marine ecosystems.
To strengthen its commitment to sustainability, LG has contributed $165,000 to date to the NWF's various initiatives to inspire future conservationists and support wildlife protection efforts. Furthermore, the partnership extends into local communities through the NWF’s EcoSchools U.S. and EcoLeaders programs, which equip schools and students with the resources necessary to effectuate significant environmental change.
In conjunction with this campaign, LG invites the audience to explore the engaging watch kit for "The Americas The Gulf Coast," complete with activities, facts about the West Indian Manatee, and ways to contribute to conservation efforts. Collin O'Mara, president and CEO of the NWF, emphasizes the importance of protecting species like the West Indian Manatee, stating, "Collaborations like this support efforts to safeguard critical ecosystems and educate communities about biodiversity while advancing conservation solutions to combat threats to wildlife and their habitats."
For more details on LG's sustainability initiatives and its dedication to environmental protection, visit www.lg.com/us/sustainability. LG Electronics USA is based in Englewood Cliffs, NJ, and is the North American subsidiary of LG Electronics Inc., a company recognized globally for its innovative solutions. Through this campaign, LG continues to play an essential role in promoting wildlife conservation and advancing ecological awareness.
The display not only highlights the elegance of the manatee but also emphasizes the urgent need to protect its habitat from threats posed by pollution and habitat degradation. Through the vibrant anamorphic presentation, viewers can appreciate the beauty of these creatures, which were selected for this campaign via a community vote. LG aims to celebrate the grace of the West Indian Manatee while fostering a sense of responsibility toward its conservation.
Jeannie Lee, the director of corporate marketing at LG Electronics USA, remarks, "At LG, we believe technology can spark action and promote positive change. Through our Endangered Species Awareness Series, we aim to bring attention to the beauty of vulnerable wildlife and raise awareness about the urgent need for their conservation." The launch of this campaign aligns with LG's partnership with NBC for the series "The Americas," a captivating nature documentary exploring the wildlife and ecosystems throughout North and South America. Currently airing Sundays at 8/7c on NBC, the documentary further serves to enhance public understanding of wildlife conservation issues.
The West Indian Manatee is currently listed as a threatened species under the Endangered Species Act and is protected under the Marine Mammal Protection Act. These marine mammals depend on warm coastal waters and thriving seagrass beds for their survival; however, they face numerous challenges, including pollution and habitat loss. Previous species highlighted in LG's conservation series have included the snow leopard, bald eagle, sea lion, red wolf, and monarch butterfly, each representing a vital role in their ecosystems.
In addition to raising awareness, LG has initiated educational programs aimed at engaging K-12 students in conservation efforts. These programs offer interactive content that underscores the essential roles endangered species play in ecosystems while providing actionable steps for fostering biodiversity and habitat protection. Educators and students can access free, standards-aligned resources online, making learning about wildlife conservation engaging and impactful.
The NWF has also taken an active role in promoting knowledge about the West Indian Manatee, creating blogs with unique insights into its behavior and ecological importance. Students and nature enthusiasts are encouraged to participate in an interactive quiz designed to deepen their understanding of the manatee’s vital role in marine ecosystems.
To strengthen its commitment to sustainability, LG has contributed $165,000 to date to the NWF's various initiatives to inspire future conservationists and support wildlife protection efforts. Furthermore, the partnership extends into local communities through the NWF’s EcoSchools U.S. and EcoLeaders programs, which equip schools and students with the resources necessary to effectuate significant environmental change.
In conjunction with this campaign, LG invites the audience to explore the engaging watch kit for "The Americas The Gulf Coast," complete with activities, facts about the West Indian Manatee, and ways to contribute to conservation efforts. Collin O'Mara, president and CEO of the NWF, emphasizes the importance of protecting species like the West Indian Manatee, stating, "Collaborations like this support efforts to safeguard critical ecosystems and educate communities about biodiversity while advancing conservation solutions to combat threats to wildlife and their habitats."
For more details on LG's sustainability initiatives and its dedication to environmental protection, visit www.lg.com/us/sustainability. LG Electronics USA is based in Englewood Cliffs, NJ, and is the North American subsidiary of LG Electronics Inc., a company recognized globally for its innovative solutions. Through this campaign, LG continues to play an essential role in promoting wildlife conservation and advancing ecological awareness.
Topics Policy & Public Interest）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.