Easton's New House Wines
2026-05-11 03:07:32

Easton Introduces Unique Italian House Wines Directly from Italy

Easton's Original Italian Wines: A Culinary Triumph



In an exciting development for wine enthusiasts and Italian cuisine lovers, Easton, a leading restaurant group based in Sapporo, Japan, has unveiled its very first original wines sourced directly from Italy. This remarkable initiative is a testament to Easton's commitment to delivering unparalleled dining experiences at their renowned establishments such as Mia Bocca, Mia Angela, and Cucina.

A Passion for Perfection


Founded on a philosophy of delivering joy to their customers, Easton's founding CEO, Yamamoto Yasumasa, emphasizes the importance of pairing wines that truly complement their culinary offerings. The decision to create original wines stemmed from a desire to enhance the dining experience by moving away from the usual distribution channels. Instead of relying on existing products, the Easton team undertook extensive tastings using several grape varieties to select the ideal wines that harmonize beautifully with their dishes.

Working in collaboration with Terre Chevico, a prestigious winery located in the Emilia-Romagna region of Italy, Easton has succeeded in crafting two exceptional wines: a white wine, Trebbiano Rubicone, and a red wine, Montepulciano d'Abruzzo. These wines will be available at all Easton-operated restaurants, ensuring that guests can enjoy high-quality wine paired perfectly with their meals.

The Wines Unveiled


White Wine: Trebbiano Rubicone


This white wine, hailing from the Emilia-Romagna region, features a robust acidity combined with a refreshing character quintessential of Italian wines. Priced at 660 yen (tax included) per glass, this wine is designed to elevate any seafood dish or pasta creation served at the restaurant.

Red Wine: Montepulciano d'Abruzzo


The red counterpart, Montepulciano d'Abruzzo, comes from the Abruzzo region and boasts a delicate balance of tannins and bold flavors. With a complexity that lingers on the palate, this red wine is also offered at 660 yen (tax included) per glass. Its versatile nature allows it to accompany a variety of meat dishes and, surprisingly, even pizza and pasta.

Versatile Pairing Possibilities


The uniqueness of these wines lies in their versatility. Designed to pair seamlessly with a wide range of dishes, guests can indulge in the experience without being constrained by conventional pairings. Rather than being limited to red wine with meat and white wine with fish, Easton encourages patrons to explore their personal preferences. From the first course to dessert, the wines can be enjoyed freely, enriching the overall dining experience.

A Message from Easton


Yasumasa Yamamoto expresses heartfelt gratitude towards loyal customers, noting that this is the first venture of its kind for the company. The introduction of these original wines represents a significant milestone and is seen as a way to enhance the dining atmosphere for all patrons. His message reinforces the commitment of Easton towards providing joyful experiences through quality food and drink.

Where to Find Them


These exclusive wines are available across all Easton's Italian eateries. For more information, visit their official sites:


Conclusion


With the introduction of these original Italian wines, Easton is set to enhance the culinary landscape in Japan's dining sector. By focusing on customer satisfaction and an unyielding commitment to quality, Easton will continue to strive towards creating memorable dining experiences that captivate all kinds of diners.

Explore, taste, and enjoy these remarkable wines that Easton proudly presents, and redefine your dining journey with a touch of Italian excellence.


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Topics Consumer Products & Retail)

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