Shimona Chadha Takes on Chief Marketing Officer Role at Persistent Systems
Persistent Systems, a leading provider of digital engineering and enterprise modernization services, has announced the appointment of
Shimona Chadha as its Chief Marketing Officer (CMO). With over 20 years of experience in transforming marketing strategies to drive growth and enhance brand impact, Chadha is poised to play a key role in steering the company’s global marketing strategies.
Chadha joins Persistent from HCLTech, where she served as the Vice President and Head of Vertical Marketing in North America. During her tenure at HCLTech, she was instrumental in leading marketing transformations that significantly increased revenue and operational efficiency. Her work included the development of an AI-powered marketing engine that improved brand visibility and market launch effectiveness, marking a substantial contribution to the company's bottom line.
Her extensive experience spans multiple sectors, including B2B, B2C, and B2B2C. Before HCLTech, Chadha held senior leadership positions at notable companies like Vodafone Idea and Abbott, where she directed customer-centric growth strategies. Her achievements have not gone unnoticed, earning her several industry awards, such as Forrester's Program of the Year 2025 and the Stevie Award for Women in Business. Furthermore, her commitment to inclusive leadership and talent development has led her to co-chair initiatives at the International Association of Outsourcing Professionals (IAOP) and mentor aspiring professionals within the global tech ecosystem.
Chadha’s vision resonates with Persistent’s growth goals. She expressed her enthusiasm about joining at such a pivotal time, stating, "The strong momentum, forward-looking leadership culture, and pronounced global ambitions of Persistent make this juncture a critical moment to join and contribute to its inspiring journey. Marketing plays a central role in boosting revenue, strengthening brand relevance, and shaping our presence and success in the market. I look forward to expanding this influence with purpose and precision."
Sandeep Kalra, CEO and Executive Director of Persistent, shared his excitement over Chadha’s inclusion in the team, emphasizing the increasing need for a brand that reflects both innovation and excellent execution as the company strengthens its AI-driven, platform-based service strategy.
"Chadha’s results-oriented and data-driven marketing approach aligns brand strategy with business objectives to achieve measurable outcomes. Her leadership will be critical in bolstering market presence, optimizing go-to-market strategies, and enhancing Persistent’s differentiation in the industry," Kalra added.
About Persistent Systems
Persistent Systems is a global services and solutions company recognized for providing digital engineering and enterprise modernization across various industries. With more than 24,500 employees in 19 countries, Persistent is dedicated to customer success and innovation. The company offers a comprehensive array of services, including AI-driven software development, product engineering, cloud computing, data analytics, and smart automation solutions. Persistent is listed on key stock exchanges and has achieved carbon neutrality, reflecting its commitment to sustainable and responsible business practices. The firm has experienced significant brand value growth, reported at 327% since 2020, making it the fastest-growing IT services brand in the Brand Finance India 100 Report 2024.
For more information, visit
www.persistent.com.