H.I.G. Capital Finalizes Exciting Acquisition of Kantar Media, Expandingits Investment Portfolio

H.I.G. Capital Completes Acquisition of Kantar Media

H.I.G. Capital, a prominent global alternative investment firm with an impressive $70 billion in capital under management, has successfully acquired Kantar Media from the Kantar Group. This acquisition marks a significant milestone for H.I.G., further enhancing its portfolio of investments and reinforcing its commitment to the media measurement and analytics industry.

Kantar Media, headquartered in London, UK, is renowned for its expertise in providing comprehensive insights into audience behavior, advertising effectiveness, and media consumption patterns. Operating in over 60 markets, Kantar Media features a diverse portfolio of tools such as audience measurement and cross-media analytics, designed to empower brands, agencies, and media owners with actionable data.

Patrick Béhar, the CEO of Kantar Media, expressed his enthusiasm regarding the acquisition: "We are delighted to officially become part of the H.I.G. family. This partnership not only underscores H.I.G.'s confidence in our vision but also signals a significant investment in our future. We are entering an exciting new phase where we will sharpen our strategic focus and continue to lead in media measurement and innovation."

Nishant Nayyar, Managing Director at H.I.G., highlighted the importance of Kantar Media in the global media ecosystem, stating, "Kantar Media is a foundational player that delivers mission-critical data and AI-driven analytics for strategic decision-making. We believe that under Patrick’s leadership, the company is positioned to thrive as an independent entity and capitalize on its market-leading capabilities in media measurement and analytics."

Markus Noe-Nordberg, Managing Director and Head of H.I.G. Europe Middle Market Private Equity, also shared his thoughts: "We are thrilled to invest in Kantar Media, a company at the forefront of audience measurement. H.I.G.’s extensive experience in scaling businesses and executing corporate carve-outs will enable us to effectively support Kantar Media’s transition into an independent organization."

Founded in 1993, H.I.G. Capital has a rich history of managing and investing in over 400 companies worldwide. The firm of over 100 companies boasts collective sales exceeding $53 billion and is committed to providing flexible and focused operational support to middle-market companies.

This acquisition reflects H.I.G. Capital's strategic approach to critical investments, focusing on sectors that drive growth and innovation. With Kantar Media now part of their portfolio, H.I.G. is expected to further enhance the capabilities and offerings in the media analytics landscape, positioning both companies for future success.

For more insights about Kantar Media’s transformative role in the media analytics market and H.I.G. Capital's investment strategies, stakeholders and industry observers are encouraged to visit Kantar Media and H.I.G. Capital websites, respectively.