Unlocking the Power of AI for Publishers: An Intermediate Workshop Series

In today's fast-paced media landscape, harnessing the potential of generative AI has transformed from a mere trend into a necessity. Publishers are compelled to leverage this technology beyond simple text generation, utilizing it for project planning, data analysis, and content creation across various sectors of their operations.

However, to see tangible results from AI integration, it's crucial to move past vague prompts. Properly structuring a workflow tailored to specific operational goals and streamlining data management has become paramount, along with discovering how to effectively incorporate AI into existing business processes.

The Intermediate AI Workshop Series is crafted specifically for media professionals who already have some foundational understanding of AI tools and are now looking to enhance their skills for practical application in publishing tasks like editing, marketing, and media management. The series is designed to provide hands-on guidance even to those without coding skills, empowering teams to develop tailored AI solutions that will significantly boost creativity, proposal capabilities, and analytical skills.

Recommended For:

- Individuals familiar with AI tools like ChatGPT who want to elevate their operational efficiency.
- Editors and media managers seeking to enhance their article planning, research, and structural proposals via AI.
- Professionals desiring to improve the quality and speed of advertising proposals, sales presentations, and client analyses.
- Those looking to automate routine tasks like social media posts, email writing, and report generation.
- Teams wanting to create personalized prompts and structured workflows for AI utilization in their specific operations.

Schedule of the Intermediate Series:

Session 1: June 24 (Wed) 17:00 - 19:00 – Creating AI Business Applications Without Programming

- Understanding capabilities of AI development support tools like Codex.
- Reviewing the latest advancements in AI relevant to publishers.
- Embracing a mindset for non-engineers to build business applications.
- Gaining knowledge about AI models and their applications.
- Learning how to define requirements for desired applications.

Session 2: July 9 (Thu) 17:00 - 19:00 – Practical Session for Advertising Personnel: Build Your AI Application

- An overview of AGENTS.md.
- Exploring the challenge of having AI generate text.
- A flow for creating applications using AI coding tools.
- How to define requirements and outline screens, functions, and output contents.
- Developing AI applications for sales presentations and meeting preparations.
- Correcting errors by issuing requests to the AI.
- Practical workshop: Building a simple web AI application.

Sample Applications:

- An app that generates proposals based on client data.
- An app that prepares anticipated questions and answers for meetings.
- An app that automatically generates insights for distribution reports.

- An app that creates descriptions for media documentation.

Session 3: July 23 (Thu) 17:00 - 19:00 – Implementing Internal Knowledge Search AI

- Updated information on recent advancements in AI.
- Understanding Retrieval-Augmented Generation (RAG).
- Conceptualizing how to reference internal materials like media documents and past proposals.
- Developing an AI that answers based on internal documents.
- Strategies for organizing data and prompt design to minimize incorrect replies.
- Practical workshop: Building a simple RAG app for searching media documents and FAQs.

Session 4: August 6 (Thu) 17:00 - 18:00 – Establishing AI within Your Team

- Approaches for adapting AI models to business needs.
- Distinguishing between RAG and fine-tuning.
- Identifying tasks where RAG is sufficient.
- Rules for team operations utilizing the created AI applications.
- Practical workshop: Creating a roadmap for AI implementation in your business workflow.

Topics Covered:

- RAG
- Prompt template refinement
- Application of business utilities
- Internal usage policies
- Data management strategies
- Sustainable AI implementation practices

Featured Speaker: Ryota Sunada

As an AI Technology Support Specialist at 4M Co., Ryota Sunada oversees AI utilization and technology solutions. With a focus on the unique aspects of publishing, he explains how to seamlessly integrate generative AI into everyday operations to enhance productivity in editing, sales, marketing, and production. In this intermediate series, he will specifically highlight prompt design, applicable use cases, and workflow essentials crucial for achieving real-world results with AI tools.

Event Information:

- Venue: 4M Co., Roppongi Office
- Participation Fee: Free
- Target Audience: Individuals who understand the fundamentals of generative AI and wish to apply their knowledge practically in publishing.
- Requirements: A paid ChatGPT account, a PC (any device compatible with CLI tools is acceptable).
- Participant Benefits: Access to best practice documentation for intermediate users.
- Registration Link: Register here

Your personal information will be managed and used in accordance with the privacy policies of our company and affiliated entities. For the success of the seminar, it may be necessary to share details with the hosting company, 4M Co. Please review their privacy policy for more information: AnyMind Group Privacy Policy