#China #Hisense #Qingdao #Gaming #Phantom Blade Zero

Hisense Partners with Phantom Blade Zero for Gaming Innovation

Hisense, a global leader in consumer electronics and home appliances, has recently reinforced its partnership with Phantom Blade Zero, an upcoming title by S-GAME. This collaboration was officially launched at Gamescom LATAM 2026, highlighting how advanced display technology can enhance gaming scenarios and deepen player immersion.

At the heart of this partnership lies Hisense’s cutting-edge display technologies, which promise superior color reproduction and contrast parameters. For the game Phantom Blade Zero, this means smoother visual effects during combat, richer environmental details, and atmospheric lighting that breathes life into the wuxia-inspired cinematic world, offering depth and fluidity that heightens the gaming experience. When players step into the shoes of a warrior looking to alter their fate, every movement, shadow, and strike is rendered with astounding realism.

Paul Zhang, the General Manager of Brand and Marketing at Hisense Global Commercial Center, commented, "Exceptional gaming experiences hinge on both emotional immersion and precise responsiveness. For a title like Phantom Blade Zero, where wuxia aesthetics merge with dynamic action, our display technologies have been designed to faithfully capture every motion and mood, allowing players not just to observe the world but to feel fully immersed in it."

In addition, Julius Li, the Marketing Director at S-GAME, emphasized the collaboration's potential: "Together, we are bringing audiences around the globe a fully immersive, blockbuster experience—intense combat, mesmerizing environments of KungfuPunk, and an exceptional wuxia-style narrative rich in intertwined fates, passion, and competition. Every blow, scene, and dramatic impact will be felt with incredible energy and realism."

Hisense’s mission remains rooted in the vision of an innovative and radiant future, continuously evolving their human-centered innovation approach. By merging state-of-the-art display technology with meaningful user experiences, Hisense is committed to bringing gamers closer to the virtual worlds they play in, offering visual effects that are not only vibrant but also intuitive and engaging.

Founded in 1969, Hisense stands as a leader in the global market of TV and home appliances, with a presence in over 160 countries. The company specializes in high-end multimedia products, home devices, and smart IT solutions. According to market analyst Omdia, Hisense holds a significant position in the 100-inch and larger TV segment from 2023 to 2025. Recognized for its RGB-MiniLED technology, Hisense consistently maintains its status as an innovator in RGB-MiniLED products. As the official partner of the FIFA World Cup 2026™, Hisense continues to collaborate with the sports world to reach audiences globally.



This partnership is not just about technology; it's about creating a new standard for gaming experiences that resonate deeply with players. With Hisense and S-GAME at the helm, the future of gaming looks bright, bringing more immersive, enjoyable experiences that stand at the intersection of innovation and artistry.