#Japan #Fukuoka #Nulab #TechTouch #Backlog

Enhancing Project Management with TechTouch Integration

In an exciting development, Nulab, based in Fukuoka, has announced the integration of the AI-driven Digital Adoption Platform (DAP) known as TechTouch into its project and task management tool, Backlog. With over 1.45 million users worldwide, Backlog upgrades aim to enhance the onboarding experience for new users, facilitating smoother software integration and ongoing utilization.

Background of TechTouch Integration

In an effort to help more users appreciate Backlog's usefulness, the platform offers a 30-day free trial. However, feedback from some trial users highlighted issues such as unfamiliarity with project management terminology and difficulties grasping concepts related to task management. Consequently, this hindered their ability to fully experience Backlog's potential, which impacted conversions from trial to paid plans.

To address these challenges, Nulab decided to implement TechTouch, which displays optimal guides based on user interactions, enabling a more intuitive understanding of the platform during the trial period.

Results and Future Outlook

Since the introduction of TechTouch in June 2025, users have reported significant improvements such as diminished onboarding costs and easier communication of the platform's advantages within their companies. Users have expressed appreciation for the clarity provided through TechTouch's guided interface, stating that it has facilitated better adoption rates.

Moreover, the reporting capabilities of TechTouch allow Nulab to collect and assess quantitative data, identifying at which onboarding stages users tend to drop off. This enhanced visibility will aid in executing rapid improvement initiatives and accelerating the PDCA (Plan-Do-Check-Act) cycle.

Beginning users now benefit from a tutorial guide upon their first login, which instructs them on initial operations and provides contextual explanations for various features, promoting deeper comprehension.

About TechTouch

TechTouch serves as a no-code solution that simplifies the creation and implementation of operational guides, relieving system administrators of burdens and encouraging users to utilize the system smoothly. It not only offers intuitive operational guides but also conducts detailed analysis of user behavior to assist with problem-solving, making it a top choice for businesses ranging from large corporations to startups and government entities, boasting over 8 million users as of May 2025. The platform has garnered various accolades, including the Good Design Award, and has been recognized by the Ministry of Economy, Trade and Industry as part of the J-Startup program. As part of its ongoing commitment, Nulab is focused on enhancing its AI features within TechTouch, further promoting digital transformation and customer experience innovations in Japan.

For a demonstration of TechTouch features, check out this navigation example.

Services Offered by Nulab

Nulab advocates for ‘Teamwork Management’ that supports teams formed from diverse roles and departments to autonomously collaborate towards shared goals, thereby improving organizational productivity. Its project management tool, Backlog, celebrated its 20th anniversary on June 20, 2025. To commemorate this milestone, Nulab has launched a special website showcasing its history and future vision.

• - Discover more about Backlog at Backlog Website
• - Visit the Backlog 20th Anniversary special site here
• - Explore Cacoo, the online whiteboard tool at Cacoo Website
• - Improve organizational security with Nulab Pass at Nulab Pass

About Nulab

Headquarters: 1-8-6 Daimyo, Chuo-ku, Fukuoka City, Fukuoka Prefecture, HCC BLDG 2, 6, 7F

Tokyo Office: 2-1-16 Shiba Daimon, Minato-ku, Tokyo, +SHIFT SHIBADAIMON B1F

Kyoto Office: 2-360 Totsukunuki, Shimogyo-ku, Kyoto City

Representative: Masatake Hashimoto

For more information, visit Nulab Website or check out our Careers Page.

_Note: Information in this press release is accurate as of the date of announcement._