Daiichi Aipet Insurances Unveils New Mascots to Celebrate Company Name Change

Introduction

Daiichi Aipet Insurance Co., Ltd. (located in Koto City, Tokyo, Japan), has officially changed its name from Aipet Insurance Co., Ltd. to Daiichi Aipet Insurance Co., Ltd. as of April 1, 2026. This name change marks a pivotal moment for the company, coinciding with the birth of its new official mascots, "Uchi no Ko Dai-chan" and "Uchi no Ko Ai-chan."

Transitioning into a New Era

In 2023, Daiichi Aipet became part of the Daiichi Life Group, previously known as the Daiichi Life Group. This affiliation aims to support the lifelong love between pets and their families through dedicated pet insurance services. Moving forward from April 1, 2026, the brand aims to foster a stronger cohesive identity with the group’s branding while retaining the beloved name “Aipet.” The company’s affectionate branding will henceforth resonate as “Daiichi Aipet.”

About the New Mascots

The development of the new official mascots involved cross-departmental workshops and voting processes to ensure that employee sentiments and ideas were integrated into the designs. The mascots prominently feature brand colors from Daiichi Life Blue and incorporate a blue heart from the new corporate logo. This thoughtful integration of design represents the company's commitment to its branding and mission.

Character Concepts

The new official characters are designed to embody the company’s Brand Message: "Lifelong Love for Our Pets." They symbolize affection and love, succinctly captured with the concept of "Hugs," showcasing familiarity and warmth.

Looking Ahead

Fans of Daiichi Aipet can expect to see Dai-chan and Ai-chan emerge prominently across the company's social media platforms, web media, and various promotional merchandise, such as novelties and forms. Additionally, starting in May, there will be a special webpage dedicated to the official mascots on the company’s service site, designed to engage and charm pet lovers of all ages. The company's goal is to cultivate a lasting affection for these characters among the public.

Commitment to Family Love

Daiichi Aipet Insurance Co., Ltd. is determined to support the love between families and their pets with renewed vigor, now bolstered by these new mascots. The presence of Dai-chan and Ai-chan will enhance the company’s engagement with clients as it strengthens its commitment to providing beloved pet insurance services.

Conclusion

As Daiichi Aipet Insurance firmly steps into an exciting new chapter, the unveiling of these mascots not only reaffirms the brand's identity but also its dedication to pets and families. With the cheerful presence of Uchi no Ko Dai-chan and Uchi no Ko Ai-chan, clients can look forward to a more engaging and loving approach to pet insurance services in the years ahead.