Sankaku Kei Showcases Japanese Culture at Chengdu Intangible Cultural Heritage Festival

Sankaku Kei Showcases Japanese Talent at Chengdu Festival

In a significant cultural endeavor, Sankaku Kei, a creative organization co-founded by renowned manga artist Azuki Yashiro and PR agency PRIZMA, proudly announced its participation in the 9th Chengdu International Intangible Cultural Heritage Festival. This esteemed event took place from May 28 to June 3, 2025, in Chengdu, Sichuan Province, China, co-hosted by the People's Government of Sichuan Province, the Ministry of Culture and Tourism, UNESCO, and the National Commission of UNESCO in China.

Embracing Cultural Exchange

The festival is an epitome of cultural exchange, focusing on enhancing interactions, fostering vital traditions, and sharing vibrant lifestyles. Over 600 intangible cultural heritage exhibits from more than 60 countries and regions converged to celebrate the diverse cultural landscape of our world. The invitation extended to Sankaku Kei to exhibit at this festival underscored the organization's commitment to promoting Japanese culture outside of its home country.

Reason for Participation

Sankaku Kei was proud to accept the invitation to exhibit at the festival, as the theme profoundly resonated with its mission. With a vision to uplift creators by minimizing workplace obstacles, Sankaku Kei stands at the crossroads of art and commerce, aiming to provide creators particularly in manga and illustration the space and freedom for their artistic expressions.

This festival was an exceptional opportunity to showcase Japanese craftsmanship and innovation in a setting that encourages global dialogue.

Exhibition Highlights

At the Sankaku Kei booth, a captivating array of exhibits featuring the works and merchandise of affiliated creators was on display. Attendees were invited to engage directly with the artworks, allowing them to appreciate the intricate skills of Japanese illustration and the unique value that emerges from cultural creativity.

Particular attention was garnered by the stunning artworks of renowned illustrators such as Raita Kazama and Pan, whose works attracted both local buyers and media representatives, receiving high praises for their originality and skill. In addition, Azuki Yashiro showcased translated versions of her own manga, furthering the festival's goal of facilitating cross-cultural connections and enhancing the visibility of Japanese comic art.

A Message from Azuki Yashiro

Expressing her gratitude for the invitation, Azuki Yashiro shared her excitement about participating in such a historically significant festival. "It is an honor to represent Japanese culture at a prestigious event like the Chengdu International Intangible Cultural Heritage Festival. When we founded Sankaku Kei, our vision extended beyond Japan; we aspired to support creators striving for success on a global scale. The speed at which we have realized this dream is astonishing."

Despite the challenges of preparing for such a sizeable exhibition, the overwhelming response from the media and visitors underscored the strength of Japan's manga culture. Azuki is committed to continuing her efforts to promote Japanese manga culture not only in China but globally, helping aspiring creators find their voice in the international arena.

About Sankaku Kei

Sankaku Kei operates at the intersection of creativity and commerce, combining Azuki Yashiro's experience as a creator with PRIZMA's extensive knowledge in advertising and public relations. The organization strives to facilitate communication between creators and clients, ensuring a smoother collaboration. Furthermore, Sankaku Kei nurtures creator development through seminars and direct support, contributing to the overall vitality of the creative economy.