#Germany #Düsseldorf #Smartwash #Persil #Somat

Henkel's Smartwash™ Technology Redefines Laundry at CES 2025

Henkel has made a dynamic return to CES 2025 with the debut of its innovative Smartwash™ technology. This system is designed to revolutionize laundry and dishwashing experiences by utilizing artificial intelligence to precisely dose detergent for optimal cleaning results.

A Leap in Laundry Technology

The new Smartwash™ technology features a cartridge-based dosing system that automatically dispenses the correct amount of detergent during each wash cycle, tailored specifically for the user's washing machine. This advancement enables all machines—both old and new—to achieve remarkable cleaning efficiency with minimal hassle.

Unveiling the Smartwash™ at the Venetian Expo marks a significant step forward for Henkel, a leader in consumer and industrial products. Its Smartwash™ solution is initially targeted at the European market with the launch of its popular brands, Persil® and Somat®. This product aims to address the ongoing consumer challenges of detergent dosage and efficacy, helping to alleviate the common confusion surrounding proper usage.

Insights from Industry Leaders

Frank Meyer, Corporate Senior Vice President and Head of R&D at Henkel Consumer Brands, spoke about the vision behind Smartwash™. He emphasized that it integrates Henkel’s deep knowledge of chemistry, understanding consumer needs, and the latest advancements in AI technology. Meyer highlighted that this collaboration with industry partners marks a pivotal juncture for the company and the appliance sector as a whole. The introduction of Smartwash™ promises a substantial transformation in the washing and dishwashing industry by enhancing performance, increasing convenience, and reducing environmental impact.

Demonstrations of the Smartwash™ technology at CES garnered interest from leading appliance manufacturers and technology firms, who praised Henkel's integration of innovative chemical compositions with sophisticated algorithmic dosing techniques. The enthusiasm generated from these discussions is aligned with Henkel's goal to fast-track development and deployment, creating greater value and efficacy for customers.

Meeting Consumer Needs

Recent studies reveal that consumers are continually seeking improved cleaning solutions. Notably, a significant percentage—71%—are uncertain about which detergents to use, and 57% are unsure about proper dosing. Smartwash™ effectively resolves these issues by determining the ideal washing setup per load, thus minimizing effort and waste while enhancing performance.

Dorothee Boivin, Corporate Vice President of New Business and Homecare, expressed optimism about the consumer experience Smartwash™ offers. "Doing laundry is often viewed as a chore. With Smartwash™ and our partners, we are set to redefine the user experience, establishing a new standard for cleanliness and care while delivering an engaging, personalized solution for consumers."

Henkel's future plans include showcasing the Smartwash™ technology at more conferences and trade shows, including the annual meeting and industry conference of the American Cleaning Institute in Orlando, Florida, further broadening its market presence.

For firms interested in partnership opportunities with Henkel, additional information is available through direct outreach.

About Henkel

Henkel is renowned for its market-leading positions in both industrial and consumer sectors, thanks to its rich lineup of brands, innovations, and technologies. The company is particularly prominent in adhesive technologies, and its popular consumer brands include Loctite, Persil, and Schwarzkopf. Henkel is committed to sustainability and operates a clear strategy with well-defined goals aimed at benefiting generations to come.

Founded in 1876, Henkel boasts a diverse workforce of approximately 48,000 individuals united by shared values and a strong corporate culture. For more details, visit www.henkel.com.