#United States #Indianapolis #Catalina Snacks #Charlotte Mostaed #Snack Size Multipacks

Charlotte Mostaed Takes Charge as Chief Marketing Officer at Catalina Snacks

Catalina Snacks, recognized as a pioneering brand in the realm of healthier cereals and snacks, has made a significant announcement with the appointment of Charlotte Mostaed as its new Chief Marketing Officer (CMO). This decision comes at a crucial time for the company as it embraces an expansive phase of growth with innovative product launches and an ever-growing presence in retail outlets.

A Transformational Appointment

Charlotte Mostaed will step into her role amidst a transformative period for Catalina Snacks. The company is witnessing rapid growth, bolstered by the introduction of fresh flavors and formats in its product line. A highlight of their recent offerings is the Snack Size Multipacks, designed with convenience in mind, catering to the on-the-go snacking needs of consumers. Currently, Catalina Crunch has carved out a niche for itself, being available in over 30,000 retail locations across the nation.

Mostaed's extensive experience in the food and beverage sector uniquely positions her to lead Catalina Snacks. Before joining, she served as CMO for Health-Ade Kombucha, where she played a pivotal role in doubling revenue and significantly increasing the brand’s market penetration. Under her leadership, Health-Ade rose to become the nation’s second-largest kombucha brand, leveraging her knack for identifying consumer insights and translating them into actionable marketing strategies.

Setting New Goals for Growth

At Catalina Snacks, Mostaed will focus on driving the brand’s marketing initiatives, enhancing its engagement with consumers, and expanding its market presence. Her strategic oversight will encompass brand and creative development, category management, relevant consumer insights, and omni-channel marketing efforts. She aims to further strengthen the connection with customers and explore new demographics to grow Catalina's audience.

Doug Behrens, the CEO of Catalina Snacks, expressed enthusiasm over her joining the team: _“Charlotte joins us at exactly the right moment. As we scale beyond 30,000 retail doors, we need a marketer who's built this kind of growth engine before - and that's exactly what she did at Health-Ade.”_ Her unparalleled ability to harness consumer insights and drive brand momentum is expected to further accelerate Catalina Snacks’ growth.

In reflecting on her new role, Mostaed shared her excitement: _“Catalina Crunch is positioned at the crossroads of taste, nutrition, and consumer demand with tremendous opportunities ahead. I look forward to building on that enthusiasm by enhancing consumer connections, refining our brand storytelling, and exploring fresh audiences.”_

A Track Record of Success

Mostaed’s career spans reputable brands and organizations, where she cultivated significant growth through innovative, consumer-led strategies. She previously held notable marketing positions at POM Wonderful and Procter & Gamble, where she crafted successful brand strategies for various products. Her dedication to developing high-performing teams and transforming consumer feedback into actionable growth strategies has defined her career.

Recognized by Ad Age as one of the 40 Under 40 in 2023, Mostaed’s track record underlines her capabilities in the competitive landscape of consumer products. She is charged with the responsibility of propelling Catalina Snacks further along its growth trajectory as it aims to redefine the snack industry with its healthier offerings.

Looking Ahead

Catalina Snacks was founded in 2018 by Krishna Kaliannan to provide healthier snack options without compromising taste. With a mission to create accessible and convenient products suitable for various lifestyles, the brand now boasts a diverse product lineup. This includes Protein Cereal, Protein Snack Mixes, Chocolate Cookie Bars, Protein Granola, and the new Snack Size Multipacks, all designed to be lower in sugar yet high in protein and fiber.

With Mostaed at the helm of its marketing strategy, Catalina Snacks is poised to not only innovate its product offerings but also deepen its impact on the health-conscious consumer market, ensuring that the brand remains at the forefront of the “better-for-you” snack movement.