Quad Partners with Vistar Media to Revolutionize In-Store Advertising with Programmatic Technology

Quad and Vistar Media Join Forces to Transform Retail Advertising

In a significant move to reshape the landscape of in-store advertising, Quad/Graphics, Inc. has partnered with Vistar Media, a leading global provider of technology solutions for out-of-home (OOH) media. This collaboration is set to provide consumer packaged goods (CPG) brands with a streamlined and automated method to purchase, place, and optimize their advertisements through Quad's In-Store Connect platform.

This initiative marks a pivotal moment in the advertising industry, focusing on the integration of advanced programmatic buying. As brands strive to connect more effectively with consumers, the incorporation of Vistar Media’s sophisticated ad server and supply-side platform will allow for real-time auctions of advertising spots within retail environments. This increased functionality means marketers can immediately tap into their target demographics, tailoring campaigns to specific audiences much more efficiently than before.

The Features of the New Collaboration

With the incorporation of Vistar’s technology into Quad's In-Store Connect solution, advertisers gain unprecedented precision and flexibility in their advertising strategies. The automated platform not only simplifies the purchasing process but also enhances the overall effectiveness of campaigns through real-time optimization based on audience engagement and costs.

George Forge, Senior Vice President of Client Technology and Product Development at Quad, emphasized the transformative nature of this partnership: “By integrating Vistar's technology, Quad is creating dynamic, real-time advertising channels in brick-and-mortar stores. This integration elegantly bridges the gap between online precision advertising and the in-store shopper experience, providing measurable results for both advertisers and retailers.”

The strategy aligns with Quad's mission to foster frictionless connections between marketers and consumers across physical and digital platforms. Their In-Store Connect platform leverages well-positioned digital signage, kiosks, and various display formats within retail spaces to capture consumer attention at critical points during their shopping journey. The enhanced capabilities are expected to drive brand awareness, engagement, and conversion rates, directly impacting the bottom line for brands.

Future Prospects and Impact on the Retail Environment

The implications of this partnership are particularly significant for CPGs looking to optimize their retail advertising spend. The ability to access thousands of advertisers and agencies worldwide through Vistar’s comprehensive network unlocks new avenues for brands to engage with shoppers in physical retail spaces seamlessly.

Since its inception in 2024, In-Store Connect has steadily expanded, currently serving notable retail giants like Homeland Stores and The Save Mart Companies. The platform is designed to grant advertisers access to millions of shoppers, with plans for continued growth and integration with additional partners.

Sean Cheyney, Head of Retail Media at Vistar Media, echoes the enthusiasm: “We’re excited to partner with Quad to simplify and enhance how brands engage with consumers in physical retail environments. By incorporating Vistar's Ad Server and SSP, Quad’s In-Store Connect now offers advertisers seamless access to a vast array of brands and agencies on a global scale.”

As retail continues to evolve, the integration of technology in advertising processes not only enhances efficiency but also ensures that brands remain relevant and impactful. This partnership between Quad and Vistar Media signifies a crucial step toward achieving that goal, providing a robust framework for brands to optimize their in-store advertising strategies.

For more details about the innovative solutions offered by Quad, including its focus on responsible operations and intentional innovation, visit Quad’s official website. Likewise, to learn more about Vistar Media and its advancements in OOH media, check out Vistar’s website.

The future of in-store advertising looks promising with these advancements, positioning brands to better connect with their customers right at the point of sale.