Nielsen's Gracenote Welcomes Bill Michels as Chief Product Officer to Spearhead Growth Strategy

Bill Michels Appointed as Chief Product Officer at Gracenote



Gracenote, a leading content solutions division under Nielsen, has announced the appointment of Bill Michels as its new Chief Product Officer. This strategic move comes as Gracenote aims to enhance its suite of products in video, sports, and music while accelerating its growth initiatives in existing and emerging markets.

Transformative Leadership at Gracenote


As Gracenote reimagines the significance of metadata in an increasingly AI-driven landscape, the appointment of Michels is seen as pivotal. CEO Jared Grusd remarked, “Bringing in someone like Bill, who has a proven track record in building data-driven businesses and platforms powered by machine learning, is crucial for our next phase of innovation.”

This leadership change aligns with Gracenote’s vision to expand not only horizontally but also to leverage data in meaningful ways across its product offerings.

Bill Michels: A Proven Record


Bill Michels joins Gracenote with over 20 years of experience in product management, engineering, and data partnerships. His previous roles at high-profile companies such as Moloco, The Trade Desk, and Yahoo render him exceptionally suitable for this role. Michels is particularly recognized for operationalizing and scaling products globally, making him an asset to Gracenote's mission.

Reflecting on his new position, Michels expressed his enthusiasm: “As someone who is deeply passionate about data, having the opportunity to create products powered by Gracenote's unparalleled dataset—considered the most comprehensive in the industry—is incredibly exciting. I’m thrilled to join a talented team, and I look forward to leveraging my experience to drive Gracenote’s growth.”

Strengthening the Executive Team


Michels’ appointment also adds to the recent enhancements in Gracenote’s leadership team, including the earlier announcement of Phani Kalagara as Chief Technology Officer. Kalagara brings significant expertise, having held leadership roles in well-known companies like PayPal and Flipkart. His experience in building high-performing global teams is expected to complement Michels’ role effectively.

Together, Michels and Kalagara represent a robust team prepared to navigate the ever-evolving digital entertainment landscape, focusing on innovation and robust market strategies.

About Gracenote


Gracenote, renowned for providing entertainment metadata, content identification, and various related services, has become a critical player for creators and distributors across the globe. With data covering over 40 million titles and available in various languages, Gracenote's technology enhances content navigation, allowing users to easily discover their favorite music, sports, and TV shows. The organization plays a vital role in delivering valuable content analytics, aiding businesses in making informed decisions. As it embraces the future, Gracenote is well-positioned to lead the market in content solutions and user engagement.

For further details about Gracenote’s offerings and innovations, visit Gracenote.com.

Topics Entertainment & Media)

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