#Japan #Tokyo #Seven-Eleven #Seafoods #Sanriku-Tokawa

Introduction to the Fair

From March 3, 2026, Seven-Eleven Japan will launch the 'Sanriku-Tokawa Seafood Fair,' featuring seven original products made with the freshest seafood from the Sanriku-Tokawa region. This initiative is part of the 'Gohii-ki! Sanriku-Tokawa Campaign' led by the Ministry of Economy, Trade and Industry of Japan. The fair will be available at 2,135 Seven-Eleven locations across six prefectures in Tohoku and Ibaraki.

Exclusive Seafood Offerings

Among the seven products, one standout item is the 'Ocean Flavor Hama Ramen,' which will be available across all Seven-Eleven locations nationwide. This noodle dish is particularly designed to celebrate the rich marine resources of the Sanriku region.

The Sanriku-Tokawa region is renowned for its high-quality seafood, including wakame seaweed, sea cucumbers, and fish caught along its pristine coast. Seven-Eleven has a longstanding commitment to promoting local cuisine by incorporating regional ingredients into their menu. Over the years, they have successfully launched various original products using excellent seafood from the Sanriku-Tokawa area.

A Meaningful Undertaking

This year marks the 15th anniversary of the Great East Japan Earthquake, making the 'Sanriku-Tokawa Seafood Fair' an essential part of efforts to raise awareness about the region's unique offerings. The campaign not only celebrates marine delicacies but also aims to foster economic recovery and support local producers.

Featured Product Lineup

Let’s take a closer look at the delicious items on offer:

1. Sardine Rice Ball with Sanriku Sardines
- Price: ¥216 (including tax)
- Description: Made with fresh sardines sourced from the Sanriku offshore, this rice ball is complemented with ginger, grated daikon, and shiso leaves, making it a perfect light meal.

2. Hand-Rolled Rice Ball with Raw Cod Roe
- Price: ¥232 (including tax)
- Description: Featuring flavorful seaweed harvested off Miyagi Prefecture, this hand-rolled rice ball contains processed cod roe from Ishinomaki for added depth of flavor.

3. Ocean Flavor Hama Ramen
- Price: ¥645 (including tax)
- Description: This comforting ramen showcases a seafood broth enriched with sweet shrimp, clams, and scallops, along with Sanriku wakame.

4. Sardine Nanban-zuke
- Price: ¥386 (including tax)
- Description: Battered and deep-fried sardines marinated in a sweet and sour sauce, combined with colorful vegetables for a visually appealing dish.

5. Mixed Seaweed and Grated Daikon Salad
- Price: ¥321 (including tax)
- Description: A refreshing salad combining Akamoku from Matsushima Bay and mekabu, served with daikon and a delicious dashi jelly.

6. Shirasu with Spicy Mentaiko Cream
- Price: ¥645 (including tax)
- Description: Tiny fish mixed with delicious mentaiko cream, perfect for warming up on chilly days.

7. Premium Grilled Sardine
- Price: ¥321 (including tax)
- Description: Perfectly grilled sardines from Ofunato Port, delivering rich flavors without overwhelming fishiness.

Conclusion

Through the Sanriku-Tokawa Seafood Fair, Seven-Eleven continues its commitment to supporting local economies by promoting regional ingredients. The unique flavors of the Sanriku-Tokawa area are now more accessible than ever, allowing consumers to enjoy the authentic taste of Japan’s rich maritime offerings. Plan a visit to your nearest Seven-Eleven on March 3 to experience these delightful products!

Note

Please be advised that availability may vary by location, and some products may not be listed due to supply constraints.