Xperisus Partners with Niigata Tourism Association to Promote High-Value Inbound Travel Experiences

Xperisus Partners with Niigata Tourism Association

Xperisus Inc., based in Shibuya, Tokyo, has successfully contracted with the Niigata Prefecture Tourism Association to carry out a project aimed at enhancing inbound tourism to the region. This initiative, focused on creating high-value travel experiences, aims to promote cultural treasures and luxury offerings in Niigata over the next few years.

Project Overview

The primary goal of this project is to leverage Niigata's unique assets, such as its UNESCO World Heritage sites and traditional craftsmanship, to attract high-net-worth travelers from Europe and America. Despite its rich cultural resources, Niigata recognizes the need for improvement in its infrastructure to cater specifically to affluent international visitors, a market poised for significant growth.

Purpose

The project focuses on fostering sustainable economic development within the region by customizing high-end experiences that resonate with affluent travelers. Xperisus will collaborate with local businesses to create and refine luxury offerings, ensuring these experiences are competitive on the global stage.

Development of Unique Content

Xperisus is developing tailored tourism experiences by combining Japan's inherent cultural resources with exclusivity and high-quality standards. Some proposed experiences include:

1. Sado Area: Crafting Unique Pottery

Visitors can engage in an exclusive workshop learning about the distinctive “Mumei” pottery, born from the earth of the Sado Gold Mine, a site added to the World Heritage List in 2024. This experience allows travelers to connect directly with local master potters, enriching their understanding of both the cultural growth and artisanal craftsmanship.

2. Sanjo and Tsubame Area: Metal Crafting

At “Tamagawado,” a prominent name in hammer-formed copperware, travelers will have the privilege of learning under skilled artisans who have upheld traditions since the Edo period. This opportunity to witness and participate in the intricate processes of Japanese metalwork offers a deeper appreciation for the craft.

3. Yuzawa and Uonuma Area: Sake-Making Experience

Led by Tomomi Dukett, Japan’s first female craft sake brewery founder, visitors can partake in a blending workshop utilizing pure water sourced from the melting snow of Uonuma. Participants can craft their exclusive sake, highlighting the region's thriving sake culture alongside appreciation for its environmental qualities.

Marketing and Promotion

Commencing in January 2026, Xperisus will conduct test marketing of the developed experiences and gather feedback to make necessary adjustments. These experiences will be marketed through a members-only e-commerce site and a network of over 60,000 affluent travel agencies worldwide.

Economic Impact and Xperisus' Role

Japan set an ambitious target to attract 60 million foreign visitors by 2030, yet high-value travelers constitute only 2% of the total, albeit contributing significantly to the economy. This makes targeting affluent travelers not only a niche but a considerable economic opportunity for local areas like Niigata. Xperisus' innovative business model, which integrates both production and sales, perfectly aligns with this demand.

The Importance of Targeting Affluent Travelers

Research indicates that high-value travelers tend to spend considerably, yet they are drawn to regions that offer authentic cultural interactions rather than traditional luxury experiences. Catering specifically to this market provides Niigata an excellent opportunity to enrich its local economy while maintaining sustainable tourism practices.

Future Outlook

Having established a foundation in high-value tourism since its inception in 2017, Xperisus continues to scale its offerings and maximize cooperative opportunities with both local businesses and government entities. By expanding their network, they intend to place Niigata on the map for luxury tourism and provide memorable experiences while fostering cultural appreciation.

Xperisus is actively seeking new talent who are passionate about introducing Japan’s hidden gems to the affluent global market. If you resonate with their vision, check their recruitment site for various positions available.