#USA #ROLLER #Petaluma #Adyen #Capital

ROLLER Teams Up with Adyen for Quick Embedded Finance Solutions

In an exciting development for the entertainment and attractions sector, ROLLER, a leading venue management platform, has announced its collaboration with Adyen, a global financial technology platform. This partnership is set to revolutionize the way over 3,000 venues access business funding by integrating Adyen's Capital services directly into ROLLER's existing platform.

Streamlining Access to Finance

Through this innovative partnership, ROLLER is now able to offer its users quick and flexible financing options without the usual hurdles associated with traditional banking. The integration of ROLLER Capital with Adyen allows venue operators, ranging from trampoline parks to family entertainment centers, to obtain the necessary funds for upgrades, staffing, and inventory swiftly and efficiently.

In the initial rollout, ROLLER has already facilitated business loans totaling $1 million to a select group of customers. This rapid deployment underscores the urgent funding needs within the sector, particularly as venues prepare for seasonal spikes in business.

Key Advantages of ROLLER Capital

The new financing solution comes with numerous benefits that simplify the funding process:

• - Rapid Access to Funds: Venue operators can view pre-approved offers and apply for financing within seconds. Funds can be in their accounts by the next business day, a stark contrast to traditional banking delays that can stretch for weeks.
• - Streamlined Process: Business loans, ranging from $500 to $100,000, are pre-approved based on sales performance, eliminating cumbersome paperwork and lengthy application processes.
• - Flexible Repayment Options: Repayments are automatically adjusted as a fixed percentage of daily revenue, meaning venues pay more when they earn more and vice versa. Loans can be repaid over a period of up to nine months without early repayment fees or penalties for delayed payments.

Elena Kaljian, co-owner of Art Play Cafe in Petaluma, California, shared, "We applied on Monday morning and it was approved immediately – we could see how much we were granted. The funds were in our account by Thursday. It was a super quick and easy process.”

Expanding Reach and Impact

Currently, ROLLER Capital is available to customers in the United States, Canada, Australia, the UK, and Ireland, with plans to expand into Finland, the Netherlands, Spain, and Sweden soon. This rapid expansion of embedded financial services highlights the increasing demand within the leisure and attractions industry, where operators often face capital-intensive challenges to meet seasonal demands.

Chris Rich, Vice President of Financial Services at ROLLER, noted, “Our venue operators run capital-intensive businesses with strong seasonal peaks. With Adyen Capital, we can provide them with the necessary operating capital in hours instead of weeks, directly through the platform they already use daily.”

Creating Value through Embedded Finance

Adyen's involvement amplifies the value proposition for ROLLER's users, addressing a significant and pressing need within the market. Roelant Prins, Managing Director at Adyen, emphasized, “Platforms like ROLLER are essential for venue operations. By embedding financial services like ROLLER Capital, they provide operators with tremendous value and support continuity at a clear pain point.”

ROLLER's integration of Adyen Capital within its ecosystem positions it as a comprehensive solution that manages everything from ticketing and point-of-sale operations to embedded financing. The global rollout coincides with ROLLER's mid-year product launch, where they showcase their latest innovations and engage with venue operators across key markets.

About ROLLER and Adyen

ROLLER: A cloud-based platform for modern attraction management designed to streamline guest touchpoints, improve operational efficiency, and maximize revenue, which includes services such as online checkouts, ticketing, POS systems, integrated payments, mobile wallets, and more.

Adyen: Recognized as the financial technology platform of choice for leading businesses, Adyen provides end-to-end payment solutions and financial products that support companies in reaching their objectives more rapidly. With locations worldwide, Adyen partners with brands like HM, Uber, eBay, and Meta, continuously growing with existing and new merchants over the years.

In summary, the partnership between ROLLER and Adyen signifies a significant leap forward in enhancing the financial capabilities of venue operators, marking a new era of streamlined, efficient business financing in the leisure industry.