Dutch Bros® Celebrates Drink One For Dane® Day of Giving to Raise ALS Awareness

Honoring a Legacy: Drink One for Dane Day

On the 15th of May, Dutch Bros Coffee will commemorate its co-founder Dane Boersma through the annual Drink One for Dane Day of Giving. This poignant event not only pays tribute to Dane’s legacy but also emphasizes the crucial fight against Amyotrophic Lateral Sclerosis (ALS). In a remarkable initiative, Dutch Bros Foundation along with the franchisees is set to donate $1 for each beverage sold throughout the day. The funds raised during this event play a pivotal role in supporting ALS research.

This year’s campaign holds the promise of reaching a significant milestone—more than $20 million raised for the Muscular Dystrophy Association (MDA) since the program's introduction. Tana Davila, Chief Marketing Officer of Dutch Bros, expressed the deep-rooted significance of Drink One for Dane, noting how it reflects the company’s enduring commitment to giving back to the community.

Dane and his brother Travis Boersma founded Dutch Bros in 1992. Tragically, Dane passed away from ALS in 2009, which led the company to establish the Drink One for Dane initiative as a dedicated effort to elevate awareness about ALS and support scientific research aimed at curing the disease.

The impact of this initiative cannot be overstated. According to Sharon Hesterlee, PhD, President and CEO of the MDA, Dutch Bros' ongoing support has been indispensable in propelling advancements in research and ensuring that individuals living with ALS receive necessary care and support. Through their donations, the company not only honors Dane’s memory but also fosters hope for families across the nation affected by this challenging condition.

To add a fun element to the event, Dutch Bros will be giving away a special commemorative sticker with each drink purchase on the day of the event—while supplies last. This small gesture symbolizes the broader impact and connection the company aims to build within its community.

Dutch Bros Coffee has a reputation for its vibrant culture and customizable beverages, with over 1,177 locations across 25 states. Founded in Grants Pass, Oregon, the company is led by a mission of kindness and community engagement, focusing on making a considerable difference one cup at a time. The coffee chain is well-known for its wide variety of drinks, including the exclusive Dutch Bros Rebel™ energy drink, specialty coffee, nitrogen-infused cold brew, and various teas and sodas.

As the date approaches, Dutch Bros Coffee invites its community to come out and support this meaningful cause. By purchasing a drink on May 15, individuals can contribute towards a greater purpose and honor the legacy of a beloved friend and leader in the Dutch Bros family. The event serves not only as a reminder of the personal story behind the brand but also of the collective effort to make a real difference in the fight against ALS.