#Japan #Tokyo #Isetan #Popup Store #Playful Life

Experience 'Playful Life' at ISETAN Shinjuku

From March 25 to March 31, 2026, ISETAN Shinjuku is set to host its first-ever popup store titled 'Playful Life' on the second floor's Urban Closet. This exciting event brings together five distinctive brands to offer unique styling suggestions that embody the idea of incorporating playful sophistication into daily life.

The featured brands include:

• - Frank & Eileen: Renowned for their high-quality shirts that blend relaxed California vibes with elegant Irish roots, Frank & Eileen was founded in 2009 by Audrey Mcloghlin. The company is committed to sustainability, having gained B Corp certification in 2020.
• - BAREFOOT DREAMS: This California-based brand has been crafting luxurious loungewear, blankets, and children's items since 1994. Their signature soft fabric, COZYCHIC®, is now complemented by their new sustainable ECO COZYCHIC® line.
• - BLEUFORÊT: Founded in 1995 in France by Jack Marie, BLEUFORÊT specializes in high-quality legwear made from natural fibers, proudly crafting their products in their own facilities. The brand is dedicated to both comfort and environmental sustainability.
• - SLEEPERS: Originating from Norway, SLEEPERS focuses on creating biodegradable beach sandals designed to minimize ocean pollution. They use high-quality natural rubber from Sri Lanka, ensuring both comfort and an eco-conscious footprint.
• - MOTHER: This Los Angeles-based denim brand, launched in 2010 by Lela Becker and Tim Kaeding, is known for its distinctive silhouettes and soft materials. MOTHER encourages style choices that suit a wide range of body types and lifestyles.

Popup Store Details

Dates: March 25 (Wed) – March 31 (Tue)
Location: ISETAN Shinjuku, 2nd Floor, Urban Closet
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan
Phone Number: +81 3-3352-1111
Store Hours: 10:00 AM – 8:00 PM

Special Gift

During this period, the first 50 customers who spend over 33,000 yen and present the ISETAN app coupon will receive a choice of either a Frank & Eileen original tote bag or BAREFOOT DREAMS socks. Notes regarding this offer: App coupon holders, including new registrants, are eligible while supplies last, so hurry!

What is 'Playful Life'?

The concept of 'Playful Life' transcends mere playfulness; it represents a sophisticated ease in making choices inspired by quality. By combining brands that typically do not interact, new possibilities for styling emerge. Explore refined, mixed creations that neither single brand could achieve alone.

This spring, embrace your own version of 'Playful Life' and discover the joy of sophistication in play!

Make sure to visit ISETAN Shinjuku and experience the diverse selections from these incredible brands. This popup store is an invitation to find that delightful intersection of quality and freedom in your personal style.