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Hisense's Vision for an AI-Driven Future at CES 2025

At CES 2025, held from January 7-10 in Las Vegas, Hisense, a leading global brand in consumer electronics and home appliances, unveiled its ambitious vision for a future powered by artificial intelligence. This year, Hisense demonstrated not only its pioneering technologies but also its commitment to enhancing everyday life through innovation.

Redefining Display Technology

One of the highlights of Hisense’s presentation was the introduction of the new TriChroma LED TV and an impressive 136-inch MicroLED display. These innovations represent significant advancements in screen technology, offering consumers unprecedented viewing experiences. The TriChroma LED TV incorporates the latest in RGB Local Dimming technology, utilizing independent LED chips to enhance brightness and color precision, achieving a remarkable 97% of the BT.2020 color space. This capability allows for vivid colors and stunning contrasts, raising the bar for home entertainment systems.

Hisense's new 136-inch MicroLED display is a game-changer in the industry, featuring self-emissive precision at the pixel level. With a maximum brightness of up to 10,000 nits, this display not only surpasses existing standards but also sets the stage for future developments in display technology.

Harnessing the Power of AI

Central to Hisense's strategy is the intelligent utilization of artificial intelligence, which aims to create a more intuitive and effective user experience. The proprietary Hi-View AI Engine provides real-time optimizations for both image and sound quality. Consumers can now enjoy personalized content recommendations and seamless interactions with their devices, enhancing their overall entertainment experience.

Hisense’s commitment to innovation extends beyond TVs. The company's suite of smart home devices is designed to integrate seamlessly into connected ecosystems. For instance, smart air conditioners can adjust settings to optimize cooling based on user behavior, while kitchen appliances can suggest recipes based on available ingredients, crafting a more intelligent living environment.

Partnerships and Community Engagement

Hisense's growth strategy heavily relies on cultivating partnerships, notably its longstanding collaboration with FIFA. By sponsoring the FIFA Club World Cup 2025™, Hisense aims to bring fans closer to the sports events they cherish. At the CES event, they unveiled their global marketing campaign titled “Own the Moment,” which encourages people to fully embrace life and savor significant experiences.

The brand not only showcases its technological advancements but also aims to provide fans with more meaningful and entertaining moments. In line with this commitment, Hisense plans to present the FIFA Club World Cup 2025™ trophy at their CES booth, further connecting their innovations with global excitement in sports.

A Bright Future Ahead

With over 55 years of history, Hisense consistently breaks new ground across various sectors. The company has solidified its leadership position in the global television market, capturing an impressive 63.4% of the supply volume for TVs 100 inches and larger in the third quarter of 2024. Moreover, Hisense holds a 24% market share in high-end televisions, positioning it as a dominant player in the industry.

As Hisense continues to evolve, its focus on delivering advanced display technologies alongside smart living solutions promises to enhance the quality of life for consumers around the world. Attend CES 2025 and discover how Hisense is setting a remarkable pace in the realm of entertainment technology.

For more details and to experience their latest innovations firsthand, visit Hisense at CES 2025, Central Hall, Booth 16625.