#Japan #Shinjuku #Pal System #TV Commercial #Food Quality

Pal System's New Autumn TV Commercials

Starting on September 22, 2025, Pal System, a well-known food cooperative based in Shinjuku, Tokyo, is set to launch three new TV commercials under the catchy slogan, "Because it’s Pal!" These commercials aim to convey the organization’s dedication to crafting high-quality food products while emphasizing the connections between people, locales, and the environment.

Highlighting Fresh Ingredients

The commercials will feature key offerings such as cooking sets, fresh basil genovese sauce, and creamy yogurt. Viewers will be introduced to these products as the official Pal System character, “Konsen-kun,” reports from the producing farms and factories. This innovative approach aims to link the dining table with the sources of high-quality ingredients, highlighting the essence of delicious and trustful food.

Pal System believes that the appeal of their products goes beyond just flavor or quality; it also stems from the sense of security they provide to consumers. This sense of comfort is nurtured through trust established with producers and consideration for regional and environmental values. As such, the message conveyed through their advertisements, "Deliciousness is connected. Because it’s Pal!" beautifully encapsulates their philosophy.

Commercial Overview

• - Pal Report: Cooking Set - 30-second Commercial Watch here
• - Pal Report: Cooking Set - 15-second Commercial Watch here
• - Pal Report: Fresh Basil Genovese Sauce - 15-second Commercial Watch here
• - Pal Report: Creamy Yogurt - 15-second Commercial Watch here

Broadcast Start Date: September 22, 2025
Broadcast Area: Kanto, Shizuoka, Niigata, Fukushima, Yamanashi, Nagano
For More Information: CM Announcement Page

Special Offers for New Subscribers

In celebration of the commercial release, new subscribers to Pal System will receive a special gift that includes three cups of creamy yogurt (75g each) and a set of two exclusive Konsen-kun dessert spoons (not for sale) if they register by December 1, 2025, at 10 AM.
For more details on this offer, visit: Special Offer Page

Trial Sets for New Members

Pal System also offers a "Standard Satisfaction Trial Set" allowing potential members to sample products at a reduced price before joining. This limited-time offer includes an increased quantity of creamy yogurt and a total of nine items for just 780 yen (tax included). Visit Trial Set Details for further information.

Delivery Trial for Non-Members

"Trial Delivery" is another unique opportunity for non-members, allowing them to experience Pal System's services for three weeks. Registrants during the campaign period will receive a coupon worth 2,000 yen to spend on purchases during the trial period. Additionally, those who sign up by October 31, 2025, will receive a bonus “Tomato-Flavored Dry Curry Set” added to their trial set. More details can be found here.

Product Features

Cooking Set

Using domestically sourced vegetables and meats, this meal kit is gaining popularity for its ease of use, especially among beginner cooks. By utilizing imperfect vegetables, it reduces waste both at processing sites and in homes, contributing to food loss reduction. Cooking Set Info

Fresh Basil Genovese Sauce

This sauce features freshly picked basil sourced from Hyogo Prefecture, harvested during a short window from June to October. The basil is hand-picked in the morning and turned into paste by noon, ensuring freshness in both color and aroma, allowing consumers to enjoy authentic Italian cuisine with ease. Genovese Sauce Info

Creamy Yogurt

This yogurt is designed to emphasize the natural flavor of milk, made with only Hokkaido-sourced raw milk, cream, sugar, and non-fat milk powder. It also includes the probiotic strain BB-12, combining taste and functionality seamlessly. Creamy Yogurt Info

About Pal System

Pal System Living Cooperative Federation is located at 2-2-6 Okubo, Shinjuku, Tokyo. The chairman, Akihiro Shibusawa, oversees a membership of over 1.76 million members, with a total business revenue of approximately 260.42 billion yen (as of March 2025). Pal System Tokyo is joined by regional cooperatives in Kanagawa, Chiba, Saitama, Ibaraki, Tochigi, Yamanashi, Nagano, Gunma, Fukushima, Shizuoka, and Niigata, among others. For more information, visit their official website: Pal System.

2025 marks the International Year of Cooperatives, highlighting the importance of cooperative business models.