#USA #Columbus #VEOCEL™ #Lyocell Fibers #World of Wipes

Introduction to VEOCEL™ at World of Wipes 2025

At the prestigious World of Wipes® (WOW) 2025 event in Columbus, Ohio, VEOCEL™, the leading brand from Lenzing presented its innovative Lyocell fibers designed for superior cleaning performance. This unveiling highlights VEOCEL™'s commitment to pioneering eco-friendly, high-performance cleaning solutions that not only meet consumer demands but also promote environmental sustainability.

The Innovation: VEOCEL™ Lyocell Fibers

The VEOCEL™ Lyocell fibers are a breakthrough in the nonwoven textiles industry. Crafted from sustainably sourced wood fibers, these premium quality fibers offer an eco-conscious alternative to traditional synthetic materials. They are part of VEOCEL™'s 'Unleashed Possibilities' campaign, aiming to inspire manufacturers to rethink their product design methodologies and opt for more sustainable materials, thereby reducing plastic waste and promoting a cleaner environment.

Superior Cleaning Performance

One of the key benefits of the new VEOCEL™ Lyocell fibers is their unmatched cleaning efficacy. Designed to create robust and dense nonwovens, these fibers excel in liquid distribution, which minimizes drippage and improves control during cleaning tasks. Compared to synthetic alternatives, VEOCEL™ Lyocell fibers enhance the surface area that each wipe can cover, effectively doubling the cleaning capacity and offering superior disinfecting results.

These fibers are compatible with common active ingredients found in disinfectants, such as Quaternary Ammonium Compounds (Quats), and unlike many conventional cellulosic fibers, they require little to no additional chemical treatment. This minimal processing ensures that the fibers maintain strong, consistent bonding with active agents, making them suitable for a range of applications that were traditionally dominated by plastic-based materials.

Excellent Moisture Resistance and Stability

In addition, VEOCEL™ Lyocell fibers demonstrate remarkable moisture resistance and dimensional stability, allowing for effective cleaning even at lower grammages. This also means that they maintain structural integrity under demanding cleaning conditions, making them ideal for diverse scenarios ranging from personal care to industrial settings.

Commitment to Sustainability

All VEOCEL™ Lyocell fibers are biodegradable and produced in a closed-loop process, which minimizes resource use while keeping air and water emissions low. This aligns with strict environmental standards while also delivering exceptional technical performance. Patricia A. Sargeant, Executive Vice President of Nonwovens at Lenzing AG, emphasized that “With these new Lyocell fibers, we are expanding opportunities for our customers, allowing them to choose fibers for disinfecting wipes that offer extraordinary performance while upholding their commitment to environmental responsibility.”

Discover More at WOW 2025

During the WOW 2025 from July 21-24, visitors can explore these innovative VEOCEL™ Lyocell fibers at booth #405, where Lenzing will showcase how this technology enhances hygiene, boosts efficiency, and encourages the use of responsible materials. Additionally, Axel Russler, Project Innovation Manager for Nonwovens, shared insights about the advancements in fiber technology and performance testing during an INDA webinar titled "Advanced Cellulosic Solution for Disinfection Wipes."

About Lenzing

The Lenzing Group is committed to producing high-quality specialized fibers from regenerated cellulose. As an innovation leader, Lenzing partners with global manufacturers to drive technological advancements, offering biodegradable, compostable fibers that are ideal for everyday hygiene applications. With a clear climate action plan aligned with the Paris Agreement, Lenzing aims to significantly reduce greenhouse gas emissions and achieve carbon neutrality by 2050.

By launching these innovative VEOCEL™ Lyocell fibers, Lenzing not only showcases its commitment to sustainability but also opens new avenues for effective cleaning solutions that align with modern environmental standards. With a focus on innovation, the company continues to drive the industry toward a more sustainable future.