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Lifecycle Software Unveils NEXUS® IQ at MWC 2026

At the Mobile World Congress 2026 held in Barcelona, Lifecycle Software showcased its innovative product, NEXUS® IQ. As a leading provider of Business Support Systems (BSS) and the developer of NEXUS® MVNE, Lifecycle is setting itself at the forefront of the telecommunications industry with this groundbreaking technology. NEXUS® IQ is designed to leverage data from various sources to create engaging, adaptive, and interactive customer experiences that drive revenue growth.

With the introduction of NEXUS® IQ, Lifecycle Software aims to address both customer retention and acquisition challenges faced by telecommunication operators. Among its features are capabilities for real-time data analysis of customers, competitors, and market dynamics which facilitate accurate forecasting and strategic decision-making. The AI-driven decision engine within NEXUS® IQ processes this information seamlessly, developing insights for optimal customer acquisition strategies, cross-selling, upselling, and identifying churn risks.

Liz Parry, the CEO of Lifecycle Software, emphasized the transformative potential of NEXUS® IQ, stating, "This solution empowers telecommunications companies to enhance their customer acquisition and loyalty efforts through data-driven decisions that nurture and expand their customer base." The integration of a built-in campaign manager also allows for personalized automated campaigns, ensuring that the right messages reach customers at precisely the right moments.

Furthermore, NEXUS® IQ enhances the Customer Value Management (CVM) functionalities of Lifecycle's offerings by integrating advanced AI models from their technology partner, SourseAI. Tanya Hyams-Young, CEO of SourseAI, explained, "Our platform continuously learns complex temporal trends and seasonal patterns to predict business performance across various KPIs and demographics. The predictive power of our system leads to measurable outcomes for operators and MVNOs globally."

Lifecycle Software's NEXUS® IQ is already proving its worth, with potential outcomes including a 40% reduction in churn rates and a 25% increase in customer lifetime value. Such statistics highlight the effective use of NEXUS® IQ in turning insights into revenue-generating actions.

The company invites attendees of the Mobile World Congress to visit their booth at Hall 2, Stand 2G11, to witness firsthand how NEXUS® IQ can convert telecommunications data into actionable revenue-boosting decisions. With the ongoing advancements in telecommunications technology, products like NEXUS® IQ are paving the way for a new era of customer engagement and operational efficiency in the industry.

Starting from March 2 to March 5, 2026, the Mobile World Congress will serve as a pivotal platform for Lifecycle Software to demonstrate how NEXUS® IQ can revolutionize the telecommunications landscape, making it a must-see for industry professionals. Photo: Lifecycle Software NEXUS IQ Logo: Lifecycle Software Ltd Logo