TCL Impresses at CES 2025 with Innovative Displays and Smart Technology
TCL's Grand Showcase at CES 2025
TCL, a front-running global technology firm, celebrates an impressive 31 years at CES, presenting an expansive exhibition covering 2,342 square meters filled with groundbreaking technology. Recognized as the second largest TV manufacturer globally, their dominance in North America underscores a strong retail presence that has been well acknowledged by consumers.
A Dazzling Display of Technology
At the heart of their exhibit, visitors encounter a captivating giant TV robot, a testament to TCL’s ingenuity, crafted from a variety of their television models. A standout feature is the world's largest QD-Mini LED TV, the 115'' QM891G, paired with the Q85 Soundbar that guarantees an immersive auditory experience suitable for cinematic viewing.
The technological prowess of TCL goes beyond just displays. The innovative NXTPAPER 4.0 technology makes its debut in the TCL NXTPAPER 11 Plus Tablet, enhancing the electronic paper display landscape. Moreover, TCL introduces an exciting AI element with the world’s first modular AI companion robot, TCL Ai Me. This charming creation not only looks lifelike but integrates functionality with its detachable space capsule base.
Reinventing Home Appliances
TCL’s advancements extend into the home appliance sector as well. The freshly launched TCL FreshIN 3.0 Air Conditioner features a liftable Fresh Air Inlet, enhanced with smart voice control, redefining the standards of convenient cooling solutions. The TCL FREE BUILT-IN Refrigerator incorporates state-of-the-art food preservation techniques into its sleek design, while the P680 Washer-Dryer Set offers stackable options with anti-wrinkle technology, ensuring optimal garment care.
The show highlights technological innovations from TCL CSOT, the company’s display technology division. Under its APEX branding, which emphasizes reliability, eco-friendliness, and visionary concepts, TCL showcases its first mass-produced 4K IJP OLED Professional Display at 21.6 inches.
Auto Innovations
In the automotive domain, TCL CSOT unveils advanced smart cockpit technologies, including the Brightest Micro LED Panoramic HUD, which boasts a 10.25-inch display. The innovative Curved Wood-Infused Display, measuring 23.6 inches, highlights TCL’s commitment to advancing display technology in automobiles with features such as ultra-narrow gaps.
Embracing Art and Sustainability
TCL’s exhibit doesn't just display technology; it fuses art and environmentalism with its brand initiatives, TCLArt and TCLGreen. One of the highlights is the “Light and Shadow” installation located in the TCLArt zone, where TCL’s A300 Series TVs are utilized to showcase masterpieces from the 19th and early 20th centuries while also allowing for AI-generated art creations.
Meanwhile, the TCLGreen zone takes center stage with an award-winning sculpture made from over 1,000 upcycled circuit boards, underscoring TCL's dedication to sustainability. Their commitment to environmental responsibility is further reflected by a significant improvement in their corporate sustainability score in 2024, highlighting a clear rise in their industry ranking.
Cutting-Edge Innovation
The innovation zone features the RayNeo X3 Pro Smart Glasses, showcasing the next generation of augmented reality technologies. With integrated computing capabilities, this new model signifies the dawn of a true AR era, eliminating the need for external devices and enhancing user experience in a more compact design.
Conclusion
TCL embodies the essence of creativity and innovation through products that not only enhance daily life but also embrace a sustainable future. Their presence at CES 2025 exemplifies their commitment to inspiring greatness and revolutionizing the consumer technology landscape. From groundbreaking displays to smart home solutions, TCL is firmly established as a vanguard of technological advancement, promising to deliver a world that is creatively empowering and technologically enriching.