#Japan #Tokyo #House Foods #ChaCha Meshi #Orange Range

Introducing ChaCha Meshi

House Foods Corporation is set to launch an innovative ready-to-eat curry called "ChaCha Meshi," featuring European-style Beef Curry and Butter Chicken Curry. Starting July 13, 2026, this product will be available at nationwide stores such as Seven-Eleven, Ito-Yokado, and York Benimaru. What makes "ChaCha Meshi" unique is that it requires no plate or rice. With corn rice as its main grain, it offers a delightful texture and can be heated directly in the microwave for just 1 minute and 20 seconds (at 600W). This caters to the time-conscious individuals who want a quick and satisfying meal amid their hectic schedules. The contents weigh 210g and are priced as an open product, with a suggested retail price of 298 yen (excluding tax).

Product Features

Convenience redefined

1. An All-in-One Design: "ChaCha Meshi" is designed to be consumed straight from its packaging after microwave heating. By eliminating the traditional steps of preparing rice and dishes, it not only speeds up the meal process but also minimizes clean-up afterward, aligning with modern lifestyle demands. The packaging is engineered for stability, making it easy to dig in with a spoon, and perfect for quick meals at home, school, or work.

Next-Gen Corn Rice

2. 100% Corn-based Rice: This product utilizes innovative corn rice, offering a satisfying chewiness that traditional rice may lack. Thanks to House Foods' unique processing methods, it delivers an enjoyable eating experience while being a lighter choice, ideal not only for lunch but also for snacks and late-night cravings.

Flavor Profiles

3. Flavor Duo: The two varieties of curry complement the corn rice beautifully, focusing on taste without compromising on health.
- European-style Beef Curry: A buttery, rich curry featuring caramelized onions and a proprietary wheat roux from House Foods, designed to evoke warmth and comfort.
- Butter Chicken Curry: Combining tomato acidity with a creamy texture, this is a harmonious blend of chicken flavor with added richness from butter and cream, creating a classic that’s hard to resist.

Development Story

Catering to Time-Saving Needs

With the rise of busy lifestyles, there's a growing demand for food that requires minimal preparation. Ready-to-eat meals have gained popularity, with consumers often seeking the convenience of sets that combine protein and grains with ease. Recognizing this trend, House Foods embarked on developing the "ChaCha Meshi" as a new kind of ready-to-eat curry meant for those who don't want to waste time on preparation.

Younger Generational Appeal

Targeting Generation Z and busy individuals who value time, "ChaCha Meshi" meets the demand for tasty and quick meals in various settings. These curries are designed with calorie considerations—European-style Beef Curry at 195kcal and Butter Chicken Curry at 236kcal—while still providing satisfaction for those needing a fulfilling dining experience.

Promotional Collaboration with ORANGE RANGE

A Catchy Soundtrack

As a fun way to promote "ChaCha Meshi," a partnership has been established with the popular Okinawan rock band ORANGE RANGE, who will release a catchy track titled "CURRY食べたい feat. ソイソース" (“I Want to Eat Curry”). Their upbeat melody captures the desire for a quick meal, amplifying the excitement around the new product. This partnership coincides with their 25th anniversary, making it a prominent moment for both the band and House Foods.

Meet ORANGE RANGE

Founded in 2001, ORANGE RANGE gained fame with hits like “Shanghai Honey” and “Hanabi.” Their energetic style continues to resonate with fans, even as they evolve their sound to blend nostalgic elements with contemporary influences. The upcoming release and national tour further emphasize the band's enduring appeal and connect perfectly with the easy-going enjoyment of "ChaCha Meshi."

Looking Ahead

Promotional Efforts

To boost recognition and encourage trials, short video ads featuring ORANGE RANGE's music will roll out from July 14 to August 10, aimed at targeting consumers interested in convenient and delicious meals. This strategic marketing approach ensures that the delightful simplicity of "ChaCha Meshi" shines through.

Product Overview

• - Product Names: "ChaCha Meshi" European-style Beef Curry and Butter Chicken Curry
• - Weight: 210g each
• - Price: Open price with a suggested retail price of 298 yen (excluding tax)
• - Launch Date: July 13, 2026
• - Retail Channels: Available at Seven-Eleven, Ito-Yokado, and York Benimaru across Japan
• - Brand Site: To be launched on July 8, 2026, featuring all details about "ChaCha Meshi." Visit the site