Altius Link Connects Health Management and Local Wellness in Yamagata's 'SUKSK' Initiative

Altius Link: Supporting Health Initiatives in Yamagata

Altius Link Inc., headquartered in Shibuya, Tokyo, has made significant strides in supporting local health initiatives through their recent contribution to Yamagata’s 'SUKSK (Sukusuku) Lifestyle Promotion Project'. This initiative, designed to promote health and wellness in the Yamagata community, echoes the company's commitment to sustainability and health management. On August 7, 2026, Altius Link's President, Masatoshi Naya, attended a ceremony at Yamagata City Hall where he received a certificate of appreciation from the Mayor of Yamagata, Takahiro Sato. The event also provided a platform for discussions on community collaboration and co-creation.

This partnership is rooted in Altius Link’s long-term engagement with the Yamagata community since establishing the 'Yamagata Workplace' in 2014. By aligning corporate goals with community needs, Altius Link has positioned itself as a key player in fostering a sustainable and health-oriented local culture. The company's philosophy emphasizes creating a work environment that prioritizes employee well-being, diverse working styles, and strong local support.

The Significance of 'SUKSK'

The 'SUKSK Lifestyle Promotion Project' launched by Yamagata City aims to extend the health lifespan of its citizens. It focuses on five key pillars: healthy meals (S), exercise (U), relaxation and rest (K), social participation (S), and the prevention of smoking and passive smoking (K). Through this initiative, citizens can engage in various activities that promote health, including using a health app that rewards participation with points that can be exchanged for prizes such as Yamagata beef or shopping vouchers. This integrative approach not only encourages a healthier lifestyle but also fosters a sense of community among participants, including employees of Altius Link and their families.

Enhancing Community Engagement

During the ceremony, President Naya highlighted Altius Link's ongoing efforts to actively participate in regional activities, which include creating job opportunities in the local economy, promoting employment for people with disabilities, and engaging in local cultural events such as the Hanagasa Festival. By fostering co-creation opportunities, Altius Link strives to enhance the lives of individuals within the region while simultaneously promoting the company's health management strategies.

In line with its corporate values, Altius Link prioritizes the mental and physical well-being of its employees, making health management a pivotal aspect of its operations. The synergies between the company's health-focused initiatives and the SUKSK project underscore the mutual benefits derived from such collaborations – improving both corporate health standards and the overall community wellness.

Future Initiatives

Moving forward, Altius Link plans to further encourage participation in the SUKSK app among its employees and their families. This will be achieved through various initiatives including displaying promotional materials in break areas to facilitate awareness and engagement. Additionally, the company aims to sustain its contributions to Yamagata’s public health efforts through corporate hometown tax donations and by involving its employees in local health activities.

In conclusion, Altius Link remains committed to balancing corporate health management with the health enhancement of the community, striving to create a sustainable society that promotes both individual well-being and collective vitality.