Coyuchi Partners with Rocky Barnes to Promote Sustainable Living Through Bedding

Coyuchi Partners with Rocky Barnes: A New Era of Sustainable Home Textiles

In an exciting collaboration, organic home textiles brand Coyuchi has announced a partnership with content creator and entrepreneur Rocky Barnes as their new brand ambassador. This partnership marks a significant step for Coyuchi as they transition into a new chapter that emphasizes not only quality and sustainability but also storytelling and lifestyle, targeted at a multi-generational audience.

The launch is accompanied by a striking campaign titled The Place Where Nature Dreams. Shot in the breathtaking landscapes of Big Sur, California, the campaign showcases a curated collection of Coyuchi's eco-friendly bedding and bath products, alongside pieces from the brand's upcoming apparel line. This initiative is a testament to Coyuchi’s commitment to pioneering conscious luxury without compromise, a value that resonates deeply with today's consumers.

Rocky Barnes, renowned for her authentic connection with her audience and her vibrant aesthetic, aligns perfectly with Coyuchi's mission. Her approach to sustainable living complements the brand’s ethos, which emphasizes natural beauty, quality craftsmanship, and eco-conscious material usage. As Coyuchi's president, Vicky Graham, aptly puts it, “Rocky reaches a generation that's redefining what luxury looks like at home.” This unique partnership seeks to inspire consumers to embrace a lifestyle that is not only stylish but also environmentally responsible.

The curated collection that Barnes has helped put together features standout products such as the Camellia Print Sateen Duvet Cover, Organic Relaxed Linen Sheets, the Paracas Alpaca Throw, and the Tahoe Wool Blanket. These items exemplify Coyuchi's commitment to using 100% certified organic fibers, eliminating harmful chemicals, and promoting the health of both consumers and the planet.

“Partnering with Coyuchi felt like such a natural fit,” says Barnes. “They believe that sustainability and style aren't trade-offs; they’re essentials. As a mom, I care deeply about what I bring into my home, and Coyuchi makes it easy for my home to feel good, look good, and do good.” This collaborative venture not only enhances Coyuchi’s product range but also serves to engage a broader audience eager for inspiration in their quest for conscious living.

In an age where social media significantly influences purchasing decisions, building relationships with customers in meaningful ways is imperative. With over 3.6 million followers across various platforms, Rocky's ability to communicate effectively with her audience makes her an ideal collaborator for Coyuchi. The brand is keenly focused on how it can connect authentically with consumers, especially in spaces where they seek style advice and conscious shopping recommendations.

The The Place Where Nature Dreams campaign will officially launch in August 2025 and will feature extensive digital media and social media activations, including behind-the-scenes content captured by photographer Ben Watts and social media influencer Matthew Cooper. Visitors can explore the new collection on Coyuchi’s website and follow the campaign on social media @coyuchi.

As a pioneer in the realm of organic textiles since 1991, Coyuchi has consistently strived to connect consumers with luxurious, sustainably-produced home goods. Their initiatives span from sourcing the finest organic materials globally to ensuring the durability and craftsmanship of their products. With a proprietary circularity program aimed at fostering sustainability within the home and beyond, Coyuchi is leading the way towards a more sustainable future in home textiles.

In summary, this partnership between Coyuchi and Rocky Barnes promises not only to elevate the brand but also to inspire consumers to integrate sustainability into their homes and lifestyles. As the new campaign unfolds, expect to see how conscious luxury can seamlessly blend into everyday life while prioritizing the health of our planet.