Chrono Reverse Joins Forces with Hakutsuru for a Special Campaign on Japanese Sake Skincare

A Unique Collaboration: Chrono Reverse and Hakutsuru's Special Campaign

In an exciting fusion of pop culture and skincare, the renowned sake brewery Hakutsuru, known for its exquisite Japanese sake, has teamed up with the trending 2.5D idol group, Chrono Reverse (クロノヴァ), to unveil a unique promotional campaign. The campaign, titled "Urui Japanese Sake Cosmetics x Chrono Reverse Special Campaign," will run from July 17 to August 16, 2026, and is designed to engage younger audiences with its fresh approach and innovative rewards.

Campaign Overview

The collaboration showcases Hakutsuru's skincare line, Urui Japanese Sake Cosmetics, which highlights the beneficial properties of sake and sake lees. Customers who purchase a designated product set during the campaign will receive an exclusive, original card case featuring limited-edition visuals, along with a 10% discount coupon valid for use on purchases from the Hakutsuru official online shop. The card cases come in two color variations, based on the selected product set, enhancing the appeal for fans and skincare enthusiasts alike.

Furthermore, throughout the campaign, fans will be treated to various promotional content featuring Chrono Reverse. This includes engaging PR videos shared on platforms like YouTube and social media, offering insights into the unique moisturizing properties of the fermented skincare line inspired by sake-making. The combination of skincare and idol culture makes the campaign an enjoyable experience for those who appreciate both worlds.

Special Rewards

Each participant who takes part in the campaign will receive a custom card case containing a coupon for a 10% discount on their next purchase. This coupon is valid until the end of September 2027, giving fans plenty of time to indulge in the pampering offered by the Urui lineup.

Highlights of the Skincare Products

1. Sake Lees & Clay Cleanser (100g) - This luxurious cleansing foam effectively removes impurities while providing a soft finish, thanks to its richly foamy texture.
2. Moisturizing Skin Water (500mL) - Lightweight yet intensely hydrating, this toner aims to promote healthy, radiant skin, making it perfect for daily use.
3. Medicinal Gel Cream (100g) - This all-in-one gel cream focuses on anti-aging care, combining moisture and protection to tackle various skin concerns.

Find the product sets on Hakutsuru's official online store to start exploring the benefits of sake-infused skincare.
Shop Here and Shop Here.

The Collaboration's Vision

The Urui Japanese Sake Cosmetics line is designed with simplicity in mind, making it approachable for those who are new to skincare. Conversely, Chrono Reverse, which debuted in 2024 after succeeding in the rigorous auditions held by VOISING, has built a vibrant community via YouTube and social media, engaging fans through diverse content including music and merchandise. This collaboration aims to create an authentic connection with the consumers, making skincare a delightful part of their daily routines.

About Hakutsuru

Founded in Kobe, Japan, Hakutsuru Brewery is well-respected for its expertise in sake production. The company not only focuses on traditional sake-making but also leverages its knowledge to develop unique skincare lines that resonate with modern consumers.

For more information about Urui Japanese Sake Cosmetics, check out their official sites and social media accounts.

About Chrono Reverse

Chrono Reverse is a modern 2.5D idol group that brings a fresh perspective to the Japanese idol scene. Split into two teams, 'White' and 'Black,' they incorporate elements of K-POP and HIP HOP into their energetic performances. Their mission is to create a connection with fans through a variety of platforms, showcasing their creativity and talent.

For updates and performances, visit their official site and social media channels: