#Japan #GUILTY'S #Neko Neko #Heart Bread ANTIQUE #Inabe

New Bakery Opening in Mie

On October 24, 2025, the Japanese bakery and patisserie company All Hearts Company will launch a new store, Heart Bread Antique, within the Aeon Mall Toin in Inabe, Mie Prefecture. This location marks the third for the popular bakery chain in Mie, and it is the first foray into Inabe.

Customers can expect to be enchanted by the whimsical and magical atmosphere of the store, reminiscent of a fairy tale. Among the highlights are signature products that have been beloved since the company's inception, such as the Magical Chocolate Ring and the overly popular savory bread, the Stretchy Cheese French that has sold over 5.35 million units since its launch.

Additionally, the opening will feature GUILTY’S, a specialty cookie shop renowned for its hefty soft cookies, each containing over 700 calories and measuring a full 13 cm in diameter. Perfect for anyone looking to indulge in decadent treats, the cookies will be a standout offering at the new location.

Furthermore, the adorable brand Neko Neko will also be represented at this new outlet. Known for delivering a dose of cuteness to daily dining, the store features the Neko Neko Bread, made from 100% milk for a rich, sweet flavor that has captured the attention of social media since its launch.

Store Details

• - Store Name: Heart Bread Antique Aeon Mall Toin
• - Opening Date: October 24, 2025 (Friday)
• - Address: 510-1 Nagahisa, Toin Town, Inabe County, Mie Prefecture, 511-0255, 1F Aeon Mall Toin
• - Business Hours: 10:00 AM - 8:00 PM (10:00 AM - 9:00 PM on Fridays, weekends, and holidays)
• - Closed: Follow mall schedule

Grand Opening Specials

To celebrate the store opening, limited-time packages will be available:

• - Celebration Bag (Limited to three days)

- Sale Dates: October 24 - October 26, 2025
- Price: ¥1,690 (incl. tax)
- Contents: Includes one Magical Chocolate Ring (M size), one Stretchy Cheese French, one bag of Delicious Broken Chocolate Brownies, and a passport worth ¥500 (discounts of ¥100 off, valid for 5 uses).
- Validity: Expires on January 31, 2026
- Participating Store: Heart Bread Antique Aeon Mall Toin

• - Neko Neko Celebration Bag (Limited to five days)

- Sale Dates: October 27 - October 31, 2025
- Price: ¥2,000 (incl. tax)
- Contents: Features one Neko Neko Bread (Plain), one Neko Neko Lunch Cooler Bag, and one Nekoniku Madeleine.
- Purchase Benefit: Present the Neko Neko Lunch Cooler Bag at checkout for a 10% discount.
- Validity: Expires on October 31, 2026

Featured Products

Magical Chocolate Ring
This iconic item has been crafted with the hope that anyone who takes a bite will feel enchanted. It consists of a denser dough, studded with antique original chocolate chips and walnuts, providing both a delightful crunch and a moist interior.

Stretchy Cheese French
This savory bread features rich, creamy cheese within a crispy shell. The combination of textures, especially when re-baked to achieve a crispy exterior, enhances the overall experience, making it one of the bakery's must-try items.

Neko Neko Bread (Plain)
This uniquely shaped bread eliminates water altogether, using only milk for a creamy texture. Since its debut during the high-end bread boom in 2019, it has excited the market with both its unique shape and delightful taste, garnering a following on social media.

About All Hearts Company

Founded in 2002, All Hearts Company has enjoyed immense popularity with hit products such as the Magical Chocolate Ring. The bakery’s commitment is to create joyful experiences through delicious offerings that inspire excitement in every customer.

For more information and updates, visit All Hearts Company.