#None #Cannes #Doceree #DawAI Reader #Alkem Laboratories

Doceree Achieves Silver at Cannes Lions 2025

In a remarkable achievement at the Cannes Lions International Festival of Creativity 2025, Doceree secured a Silver award in recognition of its innovative healthcare initiative, the DawAI Reader. This project was a collaboration with Alkem Laboratories and Lowe Lintas, and it represents a significant step towards improving healthcare accessibility in underserved regions of India.

The DawAI Reader Campaign

The DawAI Reader is an AI-powered tool created to decode handwritten prescriptions for patients, especially in rural and remote areas where pharmacists or educated interpreters may not be readily available. This innovative solution effectively addresses the challenge of medication comprehension by translating prescriptions into local languages, thus facilitating better patient understanding and adherence to medication regimens.

Harshit Jain, the Founder and Global CEO of Doceree, expressed his pride in receiving this prestigious recognition. He stated, “Winning a Cannes Lions for a healthcare innovation that directly touches lives is a moment of immense pride for us. DawAI Reader is more than a campaign—it's a solution rooted in empathy, powered by technology, and driven by purpose.” According to Jain, the primary goal is to ensure that prescriptions are comprehensible for everyone, regardless of their literacy level or geographic location.

Prateek Bhardwaj, the Chief Creative Officer at Lowe Lintas, echoed these sentiments by emphasizing the significance of the campaign. “DawAI Reader demonstrates what's possible when creativity serves real human need. This isn't just storytelling—it's meaningful problem-solving,” he noted. This award not only underscores Doceree’s leadership in health tech innovation but also highlights the efficacy of collaborative efforts between creativity, technology, and healthcare.

Importance of Healthcare Accessibility

Health disparities, particularly in rural parts of India, continue to be a pressing concern. Many patients struggle to understand medical prescriptions due to language barriers and low literacy rates. The DawAI Reader addresses this crucial gap by making healthcare information accessible and comprehensible, which significantly improves health outcomes. The creative approach to this important issue showcases a shift in how technology can be leveraged to create life-changing ideas that impact communities positively.

In conclusion, the acknowledgment received at the Cannes Lions emphasizes the potential of technology-driven solutions to transform healthcare delivery, making it more inclusive and accessible. The DawAI Reader’s success is a testament to the power of innovation in overcoming long-standing challenges in healthcare, particularly in developing regions. Doceree’s commitment to enhancing healthcare communication through its patent technology sets a new standard for HCP-patient engagements, promising richer and more meaningful interactions that prioritize patient welfare.

For further insights into Doceree’s initiatives and the DawAI Reader tool, visit www.doceree.com.