Apaman Shop's Bear-kun Promotes Hyogo's Charm Through Dance Project

Apaman Shop's Dance Project in Hyogo

In a vibrant celebration of local culture, Apaman Shop's mascot, Bear-kun, takes center stage in the latest installment of their nationwide dance project, showcasing the charm of Hyogo Prefecture. Launched on November 12, 2025, this initiative aims to highlight the unique characteristics of each of Japan's 47 prefectures through the joyful medium of dance.

Background and Purpose

The primary goal of this project is to energize local communities by promoting the beauty and attractions of each prefecture. Each dance performance features Bear-kun, adorned in a stylish top hat and tailcoat reminiscent of the famous Takarazuka Revue, a cultural treasure of Hyogo. The character's lively dance routine, set against picturesque backdrops showcasing local landscapes and specialties, is crafted to draw attention to the region's appeal.

This initiative aligns with Sustainable Development Goal 11, which aims to make cities and human settlements safe and sustainable. By effectively utilizing social media platforms for dissemination, the project also envisions economic revitalization, contributing to Goal 8, which emphasizes decent work and economic growth.

The Hyogo Edition

In this unique Hyogo edition, Bear-kun's performance is infused with Takarazuka's elegance and enchanting themes, captivating audiences with its theatrical flair. The project encourages participation by focusing on the notion of connecting regional charm through smiles and dance. Following 27 successful prefectural releases, the campaign has amassed over 1.5 million views across social media channels, sparking excitement and anticipation among local fans. Many expressed their eagerness for their own prefectures to be featured, showcasing the project's widespread appeal.

An announcement of the upcoming Nara edition has fans buzzing about what’s next in this engaging series that connects communities through fun and cultural expression.

The Dance Steps

Accompanying the performance, Bear-kun dances through a series of movements —
1. Step back,
2. Duck down,
3. Raise your right hand,
4. Duck down again,
5. Raise your right hand again,
6. Pom-pom dance part one,
7. Pom-pom dance part two.
These simple yet entertaining steps allow viewers of all ages to immerse themselves in the joyful spirit of regional culture.

Emphasizing Hyogo's Living Climate

Hyogo Prefecture offers a rich blend of urban sophistication and natural beauty, making it a desirable place to live. Cities like Kobe feature charming streets with international flair, while areas around Himeji Castle provide serene, historically-rich living environments. Northern regions like Tajima and Tanba boast abundant natural landscapes, where many desire a relaxed lifestyle away from the hustle and bustle. The convenience of transportation via the Shinkansen and expressways enhances accessibility to major cities like Osaka and Kyoto, allowing residents to enjoy the best of both worlds — urban comforts and tranquil relaxation.

Apaman Shop's Presence in Hyogo

Apaman Shop has established 11 stores in key areas throughout Hyogo, including Kobe, Nishinomiya, and Himeji, strategically serving a wide range of customers. Whether exploring the stylish urban life in the Kobe-Hanshin area or the peaceful history-rich neighborhoods of Himeji and Miki, residents are afforded quality living accommodations tailored to their needs. Local staff, familiar with the region's charm, offer personalized assistance, finding each individual their ideal home and supporting them through a smooth transition into their new life in Hyogo, infused with trust and joy.

For more details about properties in Hyogo, visit Apaman Shop's official site.

Follow Us Online

Stay connected and follow Bear-kun’s journey through various social media platforms:

- X (Twitter): Apaman Shop X
- Instagram: Apaman Shop Instagram
- YouTube: Apaman Shop YouTube
- TikTok: Apaman Shop TikTok
- Facebook: Apaman Shop Facebook

About Apaman Corporation

Apaman Corporation (located in Chiyoda, Tokyo) operates as a subsidiary company of EL CAMINO REAL, specializing in rental brokerage with a range of franchise stores known as "Apaman Shop." The company boasts one of the largest networks in the industry, offering ample opportunities for residents seeking housing solutions across Japan.