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Accor's Vision for the Future of Hospitality

Accor, a leading global hospitality group, continues to redefine the landscape of tourism and hospitality with its bold vision and commitment to sustainability. During its recent participation at TOURISE 2025 in Riyadh, Saudi Arabia, Accor provided an update on its global growth strategy, illustrating its robust development activities and innovative projects designed to enhance the hospitality experience.

A Strong Global Footprint

As of September 2025, Accor boasts an impressive portfolio of 859,830 rooms spread across 5,760 hotels worldwide, with an additional pipeline of over 250,000 rooms in the works. This growth trajectory highlights Accor's commitment to not just expanding in numbers but also enhancing the quality of its offerings, ensuring guests have memorable experiences.

Sébastien Bazin, Chairman and CEO of Accor, remarked on the company’s strategy: "Accor is expanding its footprint, with a robust development pipeline that includes a strong presence in key growth markets. With hotels at the core, Accor’s strategy is to build multi-faceted places where guests live every aspect of their lives."

Exciting Developments

One of the notable highlights from Accor is the relaunch of the legendary Orient Express, a brand steeped in cultural significance. The Orient Express has made a remarkable return with the La Dolce Vita Orient Express, which embarked on its first captivating journey in April. Moreover, new properties such as Orient Express La Minerva in Rome and the anticipated Orient Express Venice opening in 2026 mark a significant revival in luxurious travel experiences.

This year also saw the debut of the Emblems Collection, marking Accor’s expansion into luxury hospitality. With its flagship opening at Lucknam Park Hotel & Spa, this collection aims to redefine luxury standards, reflecting Accor’s ambition for 60 properties worldwide by 2032.

Significant Regional Growth

In India, where Accor ranks as the third largest international hotel group, collaborative efforts with InterGlobe are set to create a fast-growing hospitality enterprise with a target of 300 hotels by 2030. The opening of several notable properties, including Fairmont Mumbai and Raffles Jaipur, hints at Accor’s strategic growth in this burgeoning market.

Similarly, in Mexico, Accor has secured management agreements with Royal Holiday Group, introducing six all-inclusive resorts under its operational umbrella and further enhancing its presence in the Americas market.

The Shift Towards Mixed-Use Developments

Globally, Accor has noted a rising interest in mixed-use developments where branded residences are integrated with retail and leisure concepts, fostering self-contained communities. Leveraging this trend, the company’s Accor One Living platform is poised to lead in this sector, with multiple signings already in the pipeline.

Recent projects, including SLS Residences The Palm in Dubai and Sofitel Hotel and Residences in Vietnam, exemplify this innovative approach that pairs luxury with community-focused living.

Pioneering Sustainability Initiatives

Accor firmly believes in the importance of sustainability and is leading the hospitality industry towards positive action. The Group is committed to responsible tourism and has initiated several projects aligned with Saudi Arabia’s Vision 2030, aiming to support the national tourism strategy while contributing positively to the local communities.

Signature projects such as Raffles Trojena and Fairmont The Red Sea are examples of Accor’s focus on sustainability, showcasing the brand's commitment to impactful, regenerative development.

Looking Forward

With the company’s rapid growth in mind, Accor is capitalizing on its loyalty program, ALL Accor, which boasts over 100 million members. This extensive network will play a crucial role in navigating the evolving travel landscape and expanding Accor’s reach in the hospitality market.

In conclusion, Accor’s dynamic strategy encapsulates a vision that balances growth with sustainability and a commitment to enhancing the global hospitality experience. As the company looks ahead to the future, there are promising horizons on the path towards a more connected and enriched hospitality industry.

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Accor remains committed to pioneering responsible hospitality that connects cultures and fosters community, all while delivering exceptional experiences for guests around the world.