Planet Fitness Empowers Local Communities with Flexing for Good®
Planet Fitness, recognized as one of the largest and fastest-growing fitness center operators, has showcased its commitment to community support through the fourth annual Flexing for Good® initiative. This initiative, aimed at giving back to local communities, has seen participation from over 800 team members across various franchise groups and the Club Support Center. Together, they have contributed an impressive total of more than 1,300 volunteer hours.
The Flexing for Good® campaign mobilizes team members from every corner of Planet Fitness to engage in hands-on service, partnering with nearly 500 local organizations across the United States. This includes both in-person and virtual efforts, ensuring broad support for numerous causes. Notably, this year’s volunteer efforts included longstanding partners, while also branching out to support new organizations such as Exeter Hospital and the New Hampshire Society for the Prevention of Cruelty to Animals (SPCA).
Highlights of the Initiative
Throughout the campaign, volunteers engaged in a variety of impactful activities, demonstrating their dedication to enhancing their communities:
- - Blue Ocean Society for Marine Conservation: Team members participated in beach clean-ups, successfully removing litter from the scenic Hampton Beach in New Hampshire.
- - Boys & Girls Clubs of Greater Manchester: Volunteers devoted time to packing backpacks for youth members, ensuring that children have the necessary supplies for success.
- - Exeter Hospital: The team created stuffed animals for pediatric patients and their families, providing comfort and joy during hospital visits.
- - Jonesboro, GA Community Food Center: Volunteers sorted food, cleaned facility areas, and assisted local residents in navigating the food bank.
- - Rosie’s Place: Team members prepared and served warm lunches to vulnerable women in need in Boston.
- - Second Harvest Food Bank: Volunteers sorted canned goods to support families in North Carolina, aiding in food security.
- - St. Jude Children’s Research Hospital: Teams made heartfelt cards for pediatric patients across the nation.
- - SPCA: Volunteers actively cleaned kennels, walked dogs, and ensured cats’ needs were met at various sites across the United States.
In addition to these volunteer hours, many Planet Fitness locations organized back-to-school donation drives benefiting local chapters of the Boys & Girls Clubs of America, the brand's established nonprofit partner.
Commitment Beyond Flexing for Good®
McCall Gosselin, Chief Corporate Affairs Officer at Planet Fitness, highlighted the importance of community involvement, stating, “At Planet Fitness, making a positive impact where we live and work is core to who we are.” The Flexing for Good® initiative embodies this commitment by empowering team members to contribute significantly to their communities.
This initiative is part of a broader year-round commitment to community impact under the Judgement Free Generation® program. Launched in 2016, this initiative has invested over $12 million in youth mental health, dispensed 380 scholarships, and constructed more than 50 mini Judgement Free Zones, further underscoring Planet Fitness’s dedication to supporting youth and their well-being.
Community members and supporters are invited to contribute to this year’s Boys & Girls Clubs fundraising campaign by visiting www.pfgives.com. For more information about Planet Fitness’s purpose-driven efforts, visit
planetfitness.com/pf-purpose.
About Planet Fitness
Founded in 1992 in Dover, New Hampshire, Planet Fitness is now one of the largest and fastest-growing franchisors and operators of fitness centers globally. With approximately 21.5 million members and nearly 3,000 clubs across multiple countries, the company’s mission is to enhance lives by providing a welcoming and non-intimidating fitness experience. Approximately 90% of Planet Fitness clubs are independently operated by franchisees, contributing to a community-focused business model that emphasizes accessibility and support.