#Japan #Digital Transformation #Tokyo #NOMA #GovTech Bridge

Discovering Municipal DX: Insights for Businesses

The Japan Management Association (NOMA), headquartered in Shibuya, Tokyo, is hosting a free webinar aimed at corporate representatives who want to propose AI and digital transformation (DX) initiatives to municipalities. Scheduled for August 28, 2026, at 14:00, this event, conducted in collaboration with Urulu Co., Ltd., promises to offer vital insights into municipal needs and effective business engagement strategies. The session will feature Asuka Nagao, Chief Digital Officer (CDO) Assistant to the City of Gero, and Eriko Hanada, who manages the GovTech Bridge portal.

In light of the recent trends in municipal digital transformation, the webinar will cover how organizations can learn from real-world challenges faced by local governments. Attendees will gain perspective on the current landscape and methodologies that resonate within the public sector.

Importance of Digital Transformation in Municipalities

In a survey conducted during the Municipal Comprehensive Fair 2026, local government employees highlighted the top challenges they face: a pronounced lack of digital talent and the need to secure and develop diverse personnel. This indicates a growing interest in promoting digitalization, making this webinar crucial for companies looking to align their proposals and relationships with the evolving needs of municipalities.

The focus has shifted from merely implementing tools to developing human resources and organizational capabilities to realize tangible outcomes. The contents of this webinar will guide corporate participants on how to effectively engage with municipalities during this transformative phase.

Learning Opportunities from the Webinar

1. Understanding Human and Organizational Needs: Asuka Nagao will illustrate the real-life experiences of municipal transformation efforts and the underlying needs that drive these changes.

2. Data-Driven Strategies: By analyzing data from municipal reviews and rankings, Eriko Hanada will provide attendees with actionable insights into current DX trends and the strategic angles that businesses should pursue.

3. Effective Engagement Techniques: Participants will explore practical case studies to discuss how companies can enhance their interaction and value propositions through tailored approaches addressing municipal challenges.

Webinar Schedule (Duration: 60 Minutes)

• - 14:00: Opening remarks and insights from the Municipal Comprehensive Fair 2026 surveys.
• - 14:05: Speaker 1 - "Trends in Municipal DX from the Digital Talent Perspective," featuring Asuka Nagao.
• - 14:25: Speaker 2 - "Key Points on Promoting Municipal DX from Data Analysis," presented by Eriko Hanada.
• - 14:45: Discussion based on case scenarios + Q&A session.

Meet the Speakers

Asuka Nagao

Title: Chief Digital Officer Assistant, Gero City
Background: Acknowledged for his contributions to cultivating digital talent, Asuka serves as an advisor to the Ministry of Internal Affairs and Communications and is an ambassador for the Digital Agency Co-Creation Platform, providing a real-time view of municipal DX challenges.

Eriko Hanada

Title: New Business Officer, Urulu Co., Ltd.
Background: In charge of GovTech Bridge, Eriko bridges the gap between municipal CIOs and digital solutions businesses, sharing insights derived from municipal data to contribute to the success of DX initiatives.

Event Details

• - Title: Public-Private Learning Webinar: Insights into Municipal DX Engagement
• - Date: August 28, 2026
• - Time: 14:00 to 15:00 JST
• - Format: Online webinar focusing on case studies and follow-up discussions
• - Costs: Free, requires pre-registration
• - Target Audience: Corporate representatives interested in proposing AI and DX solutions to municipalities and those keen on public-private partnerships in local developments.

Registration Links

• - GovTech Bridge Registration
• - Peatix Registration

Organizers and Collaborators

• - Organizer: Japan Management Association (NOMA)
• - Collaboration: Urulu Co., Ltd. (GovTech Bridge)

For inquiries, please contact the NOMA Municipal Comprehensive Fair Office.

More About NOMA

Established in 1949, the Japan Management Association has aimed to modernize and enhance business operations across various sectors by providing valuable insights and resources.

Official Website of NOMA

GovTech Bridge addresses workforce shortages and facilitates partnerships between public and private sectors, promoting effective municipal DX through comprehensive information sharing and best practices.